Thursday, November 30, 2006

Local November News Ratings

Local news ratings for November sweeps just rolled in with good news and bad news for each station. Morning local news continues to grow, while the late local news audience shrinks.
Here’s the book at a glance:
--WLWT (Ch 5): Heavy promotion at 5 p.m., with the "5 Things Every Woman Should Know" and "Top 5 (stories) at 5," vaulted Ch 5 just barely over Ch 12 for second place at 5 p.m. (5.7 to 5.6). But Ch. 5 fell back to third at 5:30, 6 and 11 p.m. GM Richard Dyer says the 5 p.m. gives them something to build on for the 90-minute block. He also says the "5 Things" will continue beyond the book. (Yeah, but didn't they say that about the "Top 5 at 11" last summer, and then dropped it shortly after the July book?)
--WCPO (Ch 9): Still wins big 5-6:30 p.m., and a strong second at 11 p.m. But year-to-year down 5-6:30 p.m. Big news is huge morning growth, +69% at 5 a.m. and +56% at 6 a.m. for Kathrine Nero and David Rose.
--WKRC-TV (Ch 12): A year after Cammy Dierking left morning show, the 5-7 a.m. is up 33%, and still a solid No. 1. Station also still wins huge at 11. But Ch 12 has tumbled to third at 5 p.m., and lost viewers at 5:30 and 6 (but still second).
--WXIX-TV (Ch 19): Only down slightly (8%) for 6 a.m. news, despite Sheila Gray being off for medical leave nearly all the book. Also lost about 20% of its 10 p.m. audience with stiffer competition from the Channel 64 newscast produced by Channel 12.
--WSTR-TV (Ch 64): The Ch. 12 newscast launched in August is a much bigger hit with viewers than the hybrid national/local "NewsCentral" newscast canceled in February. Ratings are up from a 1.6 to 2.1 (+31%) from a year ago – which is quite an accomplishment considering that nobody is watching the My 64 prime-time soaps. Ch. 64’s prime-time down 74%, from a 2.5 to 0.9. Ouch.

TV Tonight
Here’s one to put on the DVR while watching the Bengals-Ravens game: Ch. 48 airs "More Great, Near Great & Not-So-Great Moments in Cincinnati History," hosted by the late Al Schottelkotte (7:30 and 10 p.m., Ch. 48). The former Ch. 9 anchor made the local history compilation for home video sales in the late 1980s.

65 comments:

  1. TV tonight...I can see it coming.

    Approaching storms from the west, a winter weather advisory, radar updates. This could all happen during the Bengals game.

    I can see it now. Live radar in one corner of the screen. Color coded map of the tri-state in another corner listing the advisories for each county. A scrolling forecast at the bottom of the screen. The ever-present, self-promoting Channel 5 logo in the other corner And somewhere in the middle we might see some of the game.

    God help us if there's an Amber Alert in Cleveland. They'll be scrolling that as well.

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  2. Don't forget to leave room at the bottom for school delays.

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  3. I will be extremely upset if channel five stops airing the game HD because they have to place weather radar graphics and crawls on the screen due to some bad weather which will never come our way.

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  4. kiese have a ratings question for you.
    Which sports show won the sunday 1130 pm ratings.

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  5. 5 is taping a promo stating that news 5 at 5 is the fastest growing newscast.

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  6. hey kiese could you lay us out a grid like you did for half way thru the sweeps.
    I would just like to see the ratings that way.

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  7. you also cant forget the official school closing station logo on the screen

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  8. 5 took a big hit when they lost Juliette Vara. She was probably worth a ratings point herself.

    I really miss her quality reporting.

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  9. 5 took a huge hit when dave wagner stepped down from his main anchor position. When dave wagner was main anchor 5 was close in all the ratings races. 5 even finished 2nd at 11pm, it was a strong second.

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  10. Does anyone watch local news anymore? I can't remember the last time I watched a local newscast. Probably 2-3 years ago.

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  11. Kiese,

    How did stations do at Noon and weekends?

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  12. Perhaps the biggest news from this ratings book is the fact that Cammy Dierking can only be deemed a total bust in the early evenings.

    Who would've thunk Ch. 12 would have plunged all the way to THIRD place at 5pm? Ouch!

    Additionally, to paraphrase Martha Stewart, the fact that WKRC's morning numbers are UP 33% AFTER she left that shift is NOT "a good thing" if you're Cammy Dierking.

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  13. Let's hear it for whoever was switching master control at channel 5. Either stay with the post-game or run a break before the open of the news or go straight into the news open but, being channel 5, we viewers were treated to the Liberace effect. We got to see all of the above! Emmy award/Nielsen rating winner there!

    Or as someone on 5's 2-way said during the first quarter of the game "I'm just an hourly union engineer".

    5's got the best engineers in town, unfortunately, the producers deciding how to cleanly break away from the NFL Network need to go back to school.

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  14. Juliette Vara took a hit -- off her crack pipe because she still thinks people remember who she is or care that she was ever here.

    Juliette, sweetie -- what big journalistic ground did you break here??? Go away!!

    Go away, go away, go away!!!

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  15. If you got to see the NFL Network presentation last night, what did you think?

    The air crew will need some time to gel, both the pre-game and broadcast team. Cris was good but Bryant stumbled several times giving the wrong score and in the 3rd quarter saying "13 minutes to halftime".

    For a Bengals fan, the 3-hour pregame was awesome. Good interviews and they showed us the excitement of the teams coming onto the field. Sanders and Mariucci are good together. Isen will be fine when he gets more comfortable being out of studio.

    I was going to flip back and forth with 5's pre-game, but then I saw Bill Cunningham on the set, and never returned to the local.

    Bring on the Browns and Steelers next week. TiVo time for Survivor.

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  16. Yeah, I thought Collinsworth was very good and very insightful, as usual. (I miss him doing games on Sunday.) And I thought Gumbel was just awful. He stumbled over his words, he mispronounced names, and he seemed late to jump in with play-by-play when the action started. He's the best the NFL can do on its own network???
    --Kiese

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  17. For the record: Dave Wagner did not step down. He did not leave the 11 pm news to spend more time with his family. Those statements were all lies drummed up by news 5 management to make it easier on the transition to bimbo news. Watch out, what else have they been lying to us about. Look for Derek Beasely to bump the undisputed weather leader, Jim O'Brien, off of White Death Central.

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  18. Who cares about 5....sick of this crap on here about them, get a life.

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  19. Bryant Gumble's play by play was the worst NFL play by play I have ever seen. The local NKY High School games on ICN 6 have better play by play guys...

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  20. Agree that Bumble - err -- Gumbel -- was pretty bad. For the premium the NFL wants to charge, it was not first class.

    As for channel 5, odd we rarely see anything on here about channel 9 or 12 - or at least not the volume of complaining we see about 5. Could it be 9 and 12 are doing something right? Things that make you go - hmmmmmm.

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  21. 5 lost me when Willie showed up on the pre-game show.

    But, during a commecial break later, I flipped back from the NFL Net pre-game, only to find Dave Lapham reading off a notepad in his lap, giving us a litany of useless statistics.

    Calculus class was easier than trying to follow this: "The Bengals are 16-0 when Rudi runs more than 25 times a game, for more than 80 yards, in games on artificial surfaces, when the ground temperature is above 42 degrees, and the barometric pressure is 29.96 or higher, and there are more than 53,448 people in the seats on days that end in "Y" against AFC opponants, wearing their black shirts with white pants and black socks."

    Hey Lap, give us some analysis on why certain plays work and others don't, and do it in plain english not NFL lingo.
    We don't care that you know the players nicknames.

    Listen to tape of Collinsworth last night. That's what a color man is supposed to sound like.

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  22. Gumbel couldn't even read from his monitor at halftime, stating the score 3-0 when it was SIX to zero.

    Did anyone notice how he was incredibly slow in order to have perfect diction?

    I would have killed for the radio team to be on TV: Dick Enberg, Sam Wyche and Bonnie Bernstein. Add Collinsworth and what a powerful foursome.

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  23. By the way, if I went by how channel 5 was alerting us to snow, I'd be digging myself out.

    Needless to say...

    Tim Hedrick nailed it.

    Did anyone catch Steve Raleigh try to pull a "Pete Delkus" and popping up on channel 9 just as the storm was to blow through the city? AND....complete with erroneous cyclones to boot!

    I'll stick with the true WEATHER AUTHORITY and WKRC. Steve's the man!

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  24. "Could it be 9 and 12 are doing something right? Things that make you go - hmmmmmm."

    Not necessarily.

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  25. I think we all agree that Gumble should stick to the news (oh wait, he can't even do that!) or at the least leave his brother to doing the play-by-play. As usual, Collinsworth was great. Lapham is a freaking idiot. He is completely full of himself. What exactly did he accomplish as a player?!

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  26. Watching 9News tonight and getting tired of Raliegh keep explaining that he was in the weather office at 4:30 this morning to watch the "big weather." He's been on for 50 minutes and has brought it up 5 times already. Enough already, its Cincinnati, we experience all 4 seasons and we can tell what is falling out of the sky without the use of doppler 9000.

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  27. Thats the super duper ultimate stormtracker 9 ultra doppler radar to you per Steve (my chin can kill you) Raleigh

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  28. ATTENTION CHANNEL 9...PHOTO OP.

    The next time super duper doppler 9000 tracker puts us in the target for the next "storm of the century"
    send Steve Raleigh out to the county salt pile and have him loading the trucks with his chin.

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  29. """""CHANGE OT TOPIC"""""
    with the new fees from cable price hikes i wonder what we will get the the increase in prices. More channels that we the consumer would like to have? even crappier service? channels that we dont want to have? what channels are we going or not going to get in the future i mean i got literature a year ago that we were to get the reality channel but, we didnt get
    """""and now back to our regularly scheduled topic (sorry about the rant)"""""

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  30. who is this weather specialist on 19 Tracy Hale Brown?

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  31. "Anonymous said...

    who is this weather specialist on 19 Tracy Hale Brown?"

    I searched a couple websites... One says Traci Hale Brown also freelances for WHIO-TV (Channel 7 - CBS) in Dayton, OH. Another said she is married to Don Brown, one-time sports anchor at WKEF-TV in Dayton, OH (Channel 22 - ABC).

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  32. and just what is a weather specialist? a non accredited weather forecaster

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  33. "and just what is a weather specialist? a non accredited weather forecaster"

    yep susanne horgan was one when she was with 5. Marina Jurica is also a weather specialist.

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  34. hey i was down at redsfest. Ken broo and george vogel were walking around handing out there autographs and signed still shots of them.
    Sandra and Sheree's line was an half hour long.
    By the way they are even more beautiful in person. Sandra has gained about 20 pounds since i saw her last.
    I think we will be seeing a little ali-ley baby in 6 months.

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  35. First - who the heck wants Ken Broo's picture? Notice he had to hand them out. And if I were Sandra or Sheree, I'd be worried about the type of person who would want their photos - god knows what they're going to do with them. 5 things every woman needs to know -- about pervs!

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  36. When will Supernanny with the Erlanger couple be on? I never watch this show, but did see that that Season Premiere is tonight. Is this the local family?

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  37. hey anon,

    yeah, nobody would pay for a photo of any news personality, but it was nice to see broo out and about at the event mingling with the fans.

    i didn't get a photo, but i did get to talk to him for a bit. he was very cool, especially to my kids.

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  38. Yeah, right. I am always so engrossed and involved with the on-air talent of the local new stations that I regularly contemplate their sexual habits, use of drugs, use of birth control, gain and loss of weight, etc. You REALLY need to get a life.

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  39. So was Scott Springer on WLW lost to the cutbacks also?

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  40. My favorite color is Robin's egg blue!

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  41. Blogging is fun! I love it!

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  42. Michael rowed the boat ashore!

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  43. zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz.

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  44. I love you man!

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  45. I heard Juliette Vara was at Redsfest - and the line for her picture was five hours long! And then she walked across the Ohio River with a blaze of light behind her. And she used her super-laser vision to fight crime - and took time to feed the homeless and heal the sick.

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  46. I want her on my team!

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  47. hey kiese, thanks for the info on the november sweeps. some interesting stuff... but nothing too terribly surprising.

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  48. OVER THE TOP....NEWS 5 TODAY SAYS THEY HAVE AN EXCLUSIVE INTERVIEW WITH FIESEL'S SISTER'S FOSTER PARENTS (NOT TRUE) AND THE STORY WAS THREE MONTHS OLD.

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  49. Hmmmmmmmmmmm.

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  50. I am going to sleep now. Nighty night.

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  51. I disagree, 5:20...while it's true 5's "exclusive" was reported by other outlets three months ago...they were the only ones to have it tonight. It's an exclusive! Tomorrow night on 5...an amber alert for the Lindbergh baby!

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  52. 5 may have dropped their standards a bit lately for ratings.

    Quality reporters (like Juliette Vara, who has a nice figure despite previous mean comments) wouldn't have done that assignment.

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  53. I love this blog! You can post anything you want!

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  54. blah. blah. fumble. bumble.

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  55. is wendy walker related to wildman walker?

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  56. WHERE CAN I FIND RERUNS OF UNDERDOG?

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  57. Youtube, of course!

    http://www.youtube.com/watch?v=X_-mMIClI14

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  58. leave it to youtube! thanks!

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  59. You Vara fans, all two of you, must be looking at her thru beer goggles. There is nothing special about her and what is your obsession with her. She has been out of this market for a while now. Unless of course this is Juliette herself.

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  60. youtube....that's funny. Was the announcer on doggy downers?

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  61. does anyone check this blog? i mean, you can say anything here. you know, what stops me from saying that the Enquirer's writing staff are all weenies? that's what you're looking for here John, isn't it? controversy. smack talk. this is the wlw of blogville!

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  62. does anyone check this blog? i mean, you can say anything here. you know, what stops me from saying that the Enquirer's writing staff are all weenies? that's what you're looking for here John, isn't it? controversy. smack talk. this is the wlw of blogville!

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  63. WLWT has the worst sports reporting in the city, hands down.

    They give 99% of their attention to the Bengals and everything else is an afterthought.

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  64. How about "Sportsrock" Channel 5's Sunday night trash offering.

    Do they think it's hip and trendy to have 4 or 5 people on a panel yelling at each other.

    You can't hear what they are saying because everyone is screaming at once, trying to be heard.

    And channel 12 is worse with they curly haired girl trying to do sports. You can tell she's reading everything from a telepropter and it sounds like it.

    I'll take POPO and the pros at 9 anytime. Just give me the sports and talk TO me not AT me.

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