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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Thursday, November 29, 2007

Few Surprises In November News Ratings

The local November news sweeps arrived today with few surprises. (Numbers are posted at the end.)

Channel 12 won the 6 a.m. and 11 p.m. news.

Channel 9 won at noon (a surprise) and 5-6:30 p.m.

Channel 19 won at 10 p.m. (no surprise).

Channel 5 came within a half-point of taking second place at 5 p.m. from Channel 12 (a surprise, considering Channel 5 was way off the pace in February and May. But a year ago, Ch 5 had jumped over Channel 12 into second place at 5 p.m., for the first time in eight years.)

Channel 5 was third at 11 p.m. (a small surprise, beating "The Simpsons." The cartoons had been more popular than Channel 5 news in February and May).

Channel 5 was fourth 6-7 a.m. (Did someone say the news comes fourth?) That's not really a surprise because of Channel 5's anchor desk upheaval. Co-anchor Lisa Cooney missed most of the ratings period to seek treatment in Jordan for her daughter's severe psoriasis, while co-anchor Todd Dykes was replaced by weekend anchor Jonathan Hawgood. (What I don't know is how low ratings were before the Dykes-Hawgood swap, which prompted the move.)

"We're not where we want to be, but we're headed in the right direction," says Richard Dyer, Channel 5 president and general manager. (How many times have we heard someone at Channel 5 say that?)

Some observations:

--News directors have told me over the years that a station moves into No. 1 in news often because of a move made by the previous No. 1 station. Case in point: For the first time in years, Tanya O'Rourke's Channel 9 beat Channel 12 for the noon news. It was the first "sweeps" period after Dayna Eubanks left Channel 12 in September, when her contract expired. Channel 12's lead-in ratings for "The Price Is Right" also have eroded since Drew Carey replaced Bob Barker in October.

--The decline in "homes using television" seems to have leveled off at 11 p.m., after a huge fall-out in May.

--Channel 9 was the only 11 p.m. newscast to increase rating and share from last November. Channel 9 is 2.4 points behind Channel 12 on the M-F average, but only 1.2 points behind on the seven-day average which includes ABC’s strong Sunday night lineup. (That's why Clyde and Carol work Sun-Thurs during sweeps.)

--Has doing local news in HDTV helped boost Channel 9 ratings? Not enough evidence yet, says Bill Fee, Channel 9 general manager. Although Channel 9 news is up at 11, newscasts ratings are flat 5-6:30 p.m. and down at noon and 6-7 a.m. He points out that overnight ratings are based on meters in only 375 homes (out of the 886,910 TV homes here, according to Nielsen).

"I think it helps. It will be something we'll continue to market until the other stations get on board," Fee says. Which could be a year away?

Here are the ratings and shares numbers.

7-6 a.m.
Channel 12: 5.6, 20%
Channel 9: 3.6 13%
Channel 19: 3.2 12%
Channel 5: 2.5, 9%

Channel 9: 5.0, 17%
Channel 12: 4.2, 14%
Channel 5: 2.0, 7%

5 p.m.
Channel 9: 8.4, 20%
Channel 12: 5.5, 13%
Channel 5: 5.0, 12%

5:30 p.m.
Channel 9: 8.1, 17%
Channel 12: 7.0, 15%
Channel 5: 4.2, 9%

6 p.m.
Channel 9: 9.2, 19%
Channel 12: 8.0, 16%
Channel 5: 4.5, 9%

10 p.m.
Channel 19: 5.5, 9%
Channel 64: 2.2, 3%

11 p.m.
Channel 12: 10.6, 21%
Channel 9: 8.2, 16%
Channel 5: 4.3, 9%
Channel 19 (Simpsons): 4.2, 8%

Source: Nielsen Media Research


at 11/29/2007 3:27 PM Anonymous Anonymous said...

Thanks kiese for that ratings.
5 has a huge audience at 5 due to judge judy.
just like 9 has a huge audience at 5 due to oprah.

Let this be a warning to 12 that 9 might surpass you at 11 in a few periods

at 11/29/2007 3:29 PM Anonymous mr. plow said...

kiese what should be looked at for the 11pm ratings is that 19 had been airing bones and k-ville. Us simpsons viewers would rather watch the news or turn off the tv than watch those so called dramas.

at 11/29/2007 5:02 PM Anonymous Anonymous said...

Have the new anchors that recently came on board to channel 9 had any impact on their ratings? In looking at your ratings, the 5:30pm news has stayed for the most part the same due to Oprah, but it looks like the morning show was better with Brian Patrick and Terry Danials as the anchors. True?

at 11/29/2007 5:58 PM Blogger John Kiesewetter said...

To Anon 5:02 p.m.:
Ratings were down 8% for Ch 9, from a year ago for David Rose. That pretty good retention considering that viewers have seen 3 anchors since then -- Brian Patrick, Terry Daniels and Bernard Watson. I know Channel 9 was #2 with Patrick in May, and I think #1 in July. Hope this helps.

at 11/29/2007 6:53 PM Anonymous Anonymous said...

On the same point as Mr.Plow, I would bet The Simpsons moves back up in February. Even though the show will be rated based on the nights it actually aired my guess is the overall average would be higher if the loyal viewers hadn't had their pattern disrupted by the Bearcat Bounce. Simpsons rule! And the numbers will once again prove it up.

at 11/29/2007 9:25 PM Anonymous Anonymous said...

It is going to be interesting if the departure of Laure Quinlivan will be a factor in the sweeps ratings of channel 9 to come. it seems like right when a sweeps period ends there is a announcement of a well established person (Ex. Michael Flannery, David Rose, and now Laure Quinlivan) getting the axe at channel 9. Could this be the first sign of the award winning I-Team being dissolved? Is channel 9 just cutting personnel in general, or are they replacing the experienced personnel with non-experienced personal to save money? I watched Channel 9 for the I-Team, 9 On Your Kids Side and other things that made them stand out. Being that they are now just like all of the other station as far as content goes, it is time for me to explore my options and see what other stations have to offer. Only time will tell.

at 11/30/2007 12:15 AM Anonymous Anonymous said...

anybody who wants answers about just how bad 5's management is.
just look at dayton.lead by former 19 ND Pat Casie.. I think their EP, Assitant News Director, a couple producers and
5's former morning reporter Candice Hunter they have turned around a loser of a station, and beaten WDTN for the first time in 30 years...
makes you wonder if they could do this at a sinclair station, why with all the hearst money old Bren didn't realize what he had

at 11/30/2007 7:40 AM Anonymous Anonymous said...

i don't think viewers know who Laure Quinlivan is, they do know the I-Team name. Michael Flannery and David Rose viewers knew. Its funny because no other station comes close to the special projects 9 has on staff. There may be a reason for that.

at 11/30/2007 8:30 AM Anonymous Anonymous said...

Kiese.. are you saying that these rankings are based on .04% - less than 1/2 of 1% - that does not sound statistically accurate, you mean to tell me that 375 people in the dma determine our rankings?

at 11/30/2007 10:02 AM Anonymous Anonymous said...

"Channel 5 was fourth 6-7 a.m. (Did someone say the news comes fourth?)"

Yes JK, you said it at the Ad Club luncheon.

at 11/30/2007 10:21 AM Anonymous Anonymous said...

kiese heres a great blog saying that kitchen nightmares is a fake.
That fox overbooks the resturant on grand re-opening and pays townspeople to act upset.

at 11/30/2007 11:18 AM Anonymous Anonymous said...

kiese can you please to us non media workers how the ratings process works.

at 11/30/2007 11:54 AM Anonymous Anonymous said...

Dear Mr. Dyer,

Please keep Brennan around as long as possible.


Channels 12 and 9

at 11/30/2007 2:01 PM Anonymous Anonymous said...

People who leave Channel 5,
on-air and off, always do better.

Just ask Candice Hunter, Tom Sussi, Jim O'Brien...There's so can you list them all.

Maybe it's the change of scenery, but more than likely, it's the change in news rooms.

People do great work when they're allowed to and not beaten down at every turn.

"Until the ratings come up,
no-one in this *&^* newsroom deserves a holiday!!!"

at 11/30/2007 2:43 PM Anonymous Anonymous said...

yeah kiese thats odd that sweeps are determined by 375 houses in the cincy market.
so if just those 375 houses watched tv and nobody else would the stations wouldn't care?

at 11/30/2007 2:46 PM Anonymous Anonymous said...

Yes JK, you said it at the Ad Club luncheon

to be fair kiese said "where the news comes last"
at the luncheon

at 11/30/2007 3:36 PM Blogger John Kiesewetter said...

To Anon 2:46
Nope, I said "Where the news comes fourth," meaning the 11 p.m. ratings in which "The Simpsons" was regularly beating Channel 5 news. It's a fact. "The Simpsons" were third in February and May sweeps household ratings. You can look it u. I didn't say "last." Still have my speech at home.

at 11/30/2007 5:20 PM Anonymous Anonymous said...

What special projects does channel 9 have on staff? If they do it sure isn't shown on the product that e all see on TV. What we all see is becoming more and more like what we see on the other stations in the area.

at 11/30/2007 5:36 PM Anonymous Anonymous said...

Just to say that this is one household, with an HDTV, who is watching Channel 9 news since their swith to HD.

at 11/30/2007 7:49 PM Anonymous Anonymous said...

The only HD shots that channel 9 broadcasts are the ones that you see on the anchors in the studio which constitutes only about 25% of there video. Watching the news should be a matter of content and not appearance.

at 12/02/2007 3:52 PM Anonymous Anonymous said...

Bonnie Lou said it would!

at 12/04/2007 10:26 PM Anonymous Anonymous said...

yes we are an HD family and we only watch 9 news now.

at 12/04/2007 10:27 PM Anonymous Anonymous said...

fox 19 is still hiring for
1.Chief Meteorologist
2.Senior Reporter
3.Senior Producer

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