A Time Warner-CW Deal!
Time Warner officials here tell me this afternoon they have agreed to carry the new CincCW digital spectrum station launching Monday by WKRC-TV to carry "Gilmore Girls," "7th Heaven" and other former WB and UPN programs.
But they don’t know when Time Warner start carrying the CinCW (technically digital spectrum Channel 12.2), or on what channel.
Representatives for Time Warner and Clear Channel, owners of Channel 12 and the new digital Channel 1.2.2, negotiated until 1 a.m. Sunday to reach an agreement, says Pam McDonald, Cincinnati Timer Warner vice president for public affairs.
"All I know is it (CinCW) will be available on Time Warner cable. The final details of the agreement are being worked out," she says.
Channel 12 wanted the CinCW on basic analog cable (Channels 2-25), not on Time Warner’s 900-level digital tier, says Chris Sehring, Channel 12 vice president and general manager. Northern Kentucky’s Insight Communications and DirecTV satellite each have agreed to put the CinCW on Channel 25.
"Being on basic cable is key to us, so we reach the most people. We want analog (basic cable) play on Time Warner, as we are on Insight and DirecTV," Sehring says. As of Sunday afternoon, he had not heard details of a final agreement between Clear Channel and Time Warner corporate.
The CincCW would reach 66 percent of the TV homes in Greater Cincinnati and Northern Kentucky if carried by Time Warner, Insight and DirecTV, Sehring says. Without Time Warner, it would be less than 25 percent.
The new CinCW station can only be received over-the-air by digital high-definition TV sets with a tuner and antenna. Channel 12.2 is an affiliate of the new CW network debuting Monday, which will have the best of the defunct WB and UPN.
By 2009, all local TV broadcasts will switch from analog to digital, requiring analog TV set owners to get a digital converter box, cable or satellite TV.