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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Thursday, November 30, 2006

Local November News Ratings

Local news ratings for November sweeps just rolled in with good news and bad news for each station. Morning local news continues to grow, while the late local news audience shrinks.
Here’s the book at a glance:
--WLWT (Ch 5): Heavy promotion at 5 p.m., with the "5 Things Every Woman Should Know" and "Top 5 (stories) at 5," vaulted Ch 5 just barely over Ch 12 for second place at 5 p.m. (5.7 to 5.6). But Ch. 5 fell back to third at 5:30, 6 and 11 p.m. GM Richard Dyer says the 5 p.m. gives them something to build on for the 90-minute block. He also says the "5 Things" will continue beyond the book. (Yeah, but didn't they say that about the "Top 5 at 11" last summer, and then dropped it shortly after the July book?)
--WCPO (Ch 9): Still wins big 5-6:30 p.m., and a strong second at 11 p.m. But year-to-year down 5-6:30 p.m. Big news is huge morning growth, +69% at 5 a.m. and +56% at 6 a.m. for Kathrine Nero and David Rose.
--WKRC-TV (Ch 12): A year after Cammy Dierking left morning show, the 5-7 a.m. is up 33%, and still a solid No. 1. Station also still wins huge at 11. But Ch 12 has tumbled to third at 5 p.m., and lost viewers at 5:30 and 6 (but still second).
--WXIX-TV (Ch 19): Only down slightly (8%) for 6 a.m. news, despite Sheila Gray being off for medical leave nearly all the book. Also lost about 20% of its 10 p.m. audience with stiffer competition from the Channel 64 newscast produced by Channel 12.
--WSTR-TV (Ch 64): The Ch. 12 newscast launched in August is a much bigger hit with viewers than the hybrid national/local "NewsCentral" newscast canceled in February. Ratings are up from a 1.6 to 2.1 (+31%) from a year ago – which is quite an accomplishment considering that nobody is watching the My 64 prime-time soaps. Ch. 64’s prime-time down 74%, from a 2.5 to 0.9. Ouch.

TV Tonight
Here’s one to put on the DVR while watching the Bengals-Ravens game: Ch. 48 airs "More Great, Near Great & Not-So-Great Moments in Cincinnati History," hosted by the late Al Schottelkotte (7:30 and 10 p.m., Ch. 48). The former Ch. 9 anchor made the local history compilation for home video sales in the late 1980s.


at 11/30/2006 3:07 PM Anonymous Anonymous said...

TV tonight...I can see it coming.

Approaching storms from the west, a winter weather advisory, radar updates. This could all happen during the Bengals game.

I can see it now. Live radar in one corner of the screen. Color coded map of the tri-state in another corner listing the advisories for each county. A scrolling forecast at the bottom of the screen. The ever-present, self-promoting Channel 5 logo in the other corner And somewhere in the middle we might see some of the game.

God help us if there's an Amber Alert in Cleveland. They'll be scrolling that as well.

at 11/30/2006 3:11 PM Anonymous Anonymous said...

Don't forget to leave room at the bottom for school delays.

at 11/30/2006 3:16 PM Blogger Aviator said...

White Death is Coming!!!! I better run to Krogers and prepare to bunker down 'til Spring!

at 11/30/2006 3:17 PM Anonymous Anonymous said...

I will be extremely upset if channel five stops airing the game HD because they have to place weather radar graphics and crawls on the screen due to some bad weather which will never come our way.

at 11/30/2006 3:53 PM Blogger Chris said...

Hopefully WLWT will be wise and do what they did during the last Olympics. They flashed a banner on the HD feed (in HD!) that said "tune to analog channel 5 for severe weather updates." That's the way it should be done, or even better, send us off to Weather Plus.

at 11/30/2006 4:21 PM Anonymous Anonymous said...

kiese have a ratings question for you.
Which sports show won the sunday 1130 pm ratings.

at 11/30/2006 4:22 PM Anonymous Anonymous said...

5 is taping a promo stating that news 5 at 5 is the fastest growing newscast.

at 11/30/2006 4:24 PM Anonymous Anonymous said...

hey kiese could you lay us out a grid like you did for half way thru the sweeps.
I would just like to see the ratings that way.

at 11/30/2006 5:28 PM Anonymous Anonymous said...

you also cant forget the official school closing station logo on the screen

at 11/30/2006 5:51 PM Anonymous Anonymous said...

5 took a big hit when they lost Juliette Vara. She was probably worth a ratings point herself.

I really miss her quality reporting.

at 11/30/2006 6:02 PM Anonymous Anonymous said...

5 took a huge hit when dave wagner stepped down from his main anchor position. When dave wagner was main anchor 5 was close in all the ratings races. 5 even finished 2nd at 11pm, it was a strong second.

at 11/30/2006 6:34 PM Anonymous Anonymous said...

Does anyone watch local news anymore? I can't remember the last time I watched a local newscast. Probably 2-3 years ago.

at 11/30/2006 8:26 PM Anonymous Anonymous said...


How did stations do at Noon and weekends?

at 11/30/2006 10:14 PM Anonymous Anonymous said...

Perhaps the biggest news from this ratings book is the fact that Cammy Dierking can only be deemed a total bust in the early evenings.

Who would've thunk Ch. 12 would have plunged all the way to THIRD place at 5pm? Ouch!

Additionally, to paraphrase Martha Stewart, the fact that WKRC's morning numbers are UP 33% AFTER she left that shift is NOT "a good thing" if you're Cammy Dierking.

at 11/30/2006 11:26 PM Anonymous Anonymous said...

Let's hear it for whoever was switching master control at channel 5. Either stay with the post-game or run a break before the open of the news or go straight into the news open but, being channel 5, we viewers were treated to the Liberace effect. We got to see all of the above! Emmy award/Nielsen rating winner there!

Or as someone on 5's 2-way said during the first quarter of the game "I'm just an hourly union engineer".

5's got the best engineers in town, unfortunately, the producers deciding how to cleanly break away from the NFL Network need to go back to school.

at 12/01/2006 2:21 AM Anonymous Anonymous said...

Juliette Vara took a hit -- off her crack pipe because she still thinks people remember who she is or care that she was ever here.

Juliette, sweetie -- what big journalistic ground did you break here??? Go away!!

Go away, go away, go away!!!

at 12/01/2006 6:46 AM Anonymous Anonymous said...

If you got to see the NFL Network presentation last night, what did you think?

The air crew will need some time to gel, both the pre-game and broadcast team. Cris was good but Bryant stumbled several times giving the wrong score and in the 3rd quarter saying "13 minutes to halftime".

For a Bengals fan, the 3-hour pregame was awesome. Good interviews and they showed us the excitement of the teams coming onto the field. Sanders and Mariucci are good together. Isen will be fine when he gets more comfortable being out of studio.

I was going to flip back and forth with 5's pre-game, but then I saw Bill Cunningham on the set, and never returned to the local.

Bring on the Browns and Steelers next week. TiVo time for Survivor.

at 12/01/2006 9:41 AM Blogger John Kiesewetter said...

Yeah, I thought Collinsworth was very good and very insightful, as usual. (I miss him doing games on Sunday.) And I thought Gumbel was just awful. He stumbled over his words, he mispronounced names, and he seemed late to jump in with play-by-play when the action started. He's the best the NFL can do on its own network???

at 12/01/2006 9:44 AM Anonymous Anonymous said...

For the record: Dave Wagner did not step down. He did not leave the 11 pm news to spend more time with his family. Those statements were all lies drummed up by news 5 management to make it easier on the transition to bimbo news. Watch out, what else have they been lying to us about. Look for Derek Beasely to bump the undisputed weather leader, Jim O'Brien, off of White Death Central.

at 12/01/2006 11:05 AM Anonymous Anonymous said...

Who cares about 5....sick of this crap on here about them, get a life.

at 12/01/2006 11:23 AM Blogger Brad said...

Bryant Gumble's play by play was the worst NFL play by play I have ever seen. The local NKY High School games on ICN 6 have better play by play guys...

at 12/01/2006 1:07 PM Anonymous Anonymous said...

Agree that Bumble - err -- Gumbel -- was pretty bad. For the premium the NFL wants to charge, it was not first class.

As for channel 5, odd we rarely see anything on here about channel 9 or 12 - or at least not the volume of complaining we see about 5. Could it be 9 and 12 are doing something right? Things that make you go - hmmmmmm.

at 12/01/2006 1:30 PM Anonymous Anonymous said...

5 lost me when Willie showed up on the pre-game show.

But, during a commecial break later, I flipped back from the NFL Net pre-game, only to find Dave Lapham reading off a notepad in his lap, giving us a litany of useless statistics.

Calculus class was easier than trying to follow this: "The Bengals are 16-0 when Rudi runs more than 25 times a game, for more than 80 yards, in games on artificial surfaces, when the ground temperature is above 42 degrees, and the barometric pressure is 29.96 or higher, and there are more than 53,448 people in the seats on days that end in "Y" against AFC opponants, wearing their black shirts with white pants and black socks."

Hey Lap, give us some analysis on why certain plays work and others don't, and do it in plain english not NFL lingo.
We don't care that you know the players nicknames.

Listen to tape of Collinsworth last night. That's what a color man is supposed to sound like.

at 12/01/2006 2:44 PM Anonymous Anonymous said...

Gumbel couldn't even read from his monitor at halftime, stating the score 3-0 when it was SIX to zero.

Did anyone notice how he was incredibly slow in order to have perfect diction?

I would have killed for the radio team to be on TV: Dick Enberg, Sam Wyche and Bonnie Bernstein. Add Collinsworth and what a powerful foursome.

at 12/01/2006 2:47 PM Anonymous Anonymous said...

By the way, if I went by how channel 5 was alerting us to snow, I'd be digging myself out.

Needless to say...

Tim Hedrick nailed it.

Did anyone catch Steve Raleigh try to pull a "Pete Delkus" and popping up on channel 9 just as the storm was to blow through the city? AND....complete with erroneous cyclones to boot!

I'll stick with the true WEATHER AUTHORITY and WKRC. Steve's the man!

at 12/01/2006 5:12 PM Anonymous Anonymous said...

"Could it be 9 and 12 are doing something right? Things that make you go - hmmmmmm."

Not necessarily.

at 12/01/2006 5:48 PM Blogger Aviator said...

I think we all agree that Gumble should stick to the news (oh wait, he can't even do that!) or at the least leave his brother to doing the play-by-play. As usual, Collinsworth was great. Lapham is a freaking idiot. He is completely full of himself. What exactly did he accomplish as a player?!

at 12/01/2006 5:51 PM Blogger Aviator said...

Watching 9News tonight and getting tired of Raliegh keep explaining that he was in the weather office at 4:30 this morning to watch the "big weather." He's been on for 50 minutes and has brought it up 5 times already. Enough already, its Cincinnati, we experience all 4 seasons and we can tell what is falling out of the sky without the use of doppler 9000.

at 12/02/2006 12:36 AM Anonymous Anonymous said...

Thats the super duper ultimate stormtracker 9 ultra doppler radar to you per Steve (my chin can kill you) Raleigh

at 12/02/2006 8:21 AM Anonymous Anonymous said...


The next time super duper doppler 9000 tracker puts us in the target for the next "storm of the century"
send Steve Raleigh out to the county salt pile and have him loading the trucks with his chin.

at 12/02/2006 6:56 PM Anonymous Anonymous said...

with the new fees from cable price hikes i wonder what we will get the the increase in prices. More channels that we the consumer would like to have? even crappier service? channels that we dont want to have? what channels are we going or not going to get in the future i mean i got literature a year ago that we were to get the reality channel but, we didnt get
"""""and now back to our regularly scheduled topic (sorry about the rant)"""""

at 12/02/2006 10:31 PM Anonymous Anonymous said...

who is this weather specialist on 19 Tracy Hale Brown?

at 12/02/2006 11:26 PM Anonymous SpongeBob SquarePants said...

"Anonymous said...

who is this weather specialist on 19 Tracy Hale Brown?"

I searched a couple websites... One says Traci Hale Brown also freelances for WHIO-TV (Channel 7 - CBS) in Dayton, OH. Another said she is married to Don Brown, one-time sports anchor at WKEF-TV in Dayton, OH (Channel 22 - ABC).

at 12/03/2006 12:48 AM Anonymous Anonymous said...

and just what is a weather specialist? a non accredited weather forecaster

at 12/03/2006 2:48 PM Anonymous Anonymous said...

"and just what is a weather specialist? a non accredited weather forecaster"

yep susanne horgan was one when she was with 5. Marina Jurica is also a weather specialist.

at 12/03/2006 2:51 PM Anonymous Anonymous said...

hey i was down at redsfest. Ken broo and george vogel were walking around handing out there autographs and signed still shots of them.
Sandra and Sheree's line was an half hour long.
By the way they are even more beautiful in person. Sandra has gained about 20 pounds since i saw her last.
I think we will be seeing a little ali-ley baby in 6 months.

at 12/03/2006 7:44 PM Anonymous Anonymous said...

First - who the heck wants Ken Broo's picture? Notice he had to hand them out. And if I were Sandra or Sheree, I'd be worried about the type of person who would want their photos - god knows what they're going to do with them. 5 things every woman needs to know -- about pervs!

at 12/04/2006 1:40 PM Anonymous Anonymous said...

When will Supernanny with the Erlanger couple be on? I never watch this show, but did see that that Season Premiere is tonight. Is this the local family?

at 12/04/2006 1:47 PM Anonymous Anonymous said...

hey anon,

yeah, nobody would pay for a photo of any news personality, but it was nice to see broo out and about at the event mingling with the fans.

i didn't get a photo, but i did get to talk to him for a bit. he was very cool, especially to my kids.

at 12/04/2006 2:19 PM Anonymous Anonymous said...

Yeah, right. I am always so engrossed and involved with the on-air talent of the local new stations that I regularly contemplate their sexual habits, use of drugs, use of birth control, gain and loss of weight, etc. You REALLY need to get a life.

at 12/04/2006 3:33 PM Anonymous Anonymous said...

So was Scott Springer on WLW lost to the cutbacks also?

at 12/04/2006 10:26 PM Anonymous Anonymous said...

My favorite color is Robin's egg blue!

at 12/04/2006 10:27 PM Anonymous Anonymous said...

Blogging is fun! I love it!

at 12/04/2006 10:27 PM Anonymous Anonymous said...

Michael rowed the boat ashore!

at 12/04/2006 10:28 PM Anonymous Anonymous said...


at 12/04/2006 10:29 PM Anonymous Anonymous said...

I love you man!

at 12/05/2006 2:04 AM Anonymous Anonymous said...

I heard Juliette Vara was at Redsfest - and the line for her picture was five hours long! And then she walked across the Ohio River with a blaze of light behind her. And she used her super-laser vision to fight crime - and took time to feed the homeless and heal the sick.

at 12/05/2006 7:17 AM Anonymous Anonymous said...

I want her on my team!

at 12/05/2006 7:44 AM Anonymous Anonymous said...

hey kiese, thanks for the info on the november sweeps. some interesting stuff... but nothing too terribly surprising.

at 12/05/2006 5:20 PM Anonymous Anonymous said...


at 12/05/2006 5:57 PM Anonymous Anonymous said...

Blog ahoy!

at 12/05/2006 6:45 PM Anonymous Anonymous said...


at 12/05/2006 8:14 PM Anonymous Anonymous said...

I am going to sleep now. Nighty night.

at 12/05/2006 8:21 PM Anonymous Anonymous said...

I disagree, 5:20...while it's true 5's "exclusive" was reported by other outlets three months ago...they were the only ones to have it tonight. It's an exclusive! Tomorrow night on amber alert for the Lindbergh baby!

at 12/05/2006 8:53 PM Anonymous Anonymous said...

5 may have dropped their standards a bit lately for ratings.

Quality reporters (like Juliette Vara, who has a nice figure despite previous mean comments) wouldn't have done that assignment.

at 12/05/2006 10:14 PM Anonymous Anonymous said...

I love this blog! You can post anything you want!

at 12/05/2006 10:18 PM Anonymous Anonymous said...

blah. blah. fumble. bumble.

at 12/05/2006 10:28 PM Anonymous Anonymous said...

is wendy walker related to wildman walker?

at 12/05/2006 10:36 PM Anonymous Anonymous said...


at 12/05/2006 11:58 PM Anonymous Anonymous said...

Youtube, of course!

at 12/06/2006 7:32 AM Anonymous Anonymous said...

leave it to youtube! thanks!

at 12/06/2006 10:29 AM Anonymous Anonymous said...

You Vara fans, all two of you, must be looking at her thru beer goggles. There is nothing special about her and what is your obsession with her. She has been out of this market for a while now. Unless of course this is Juliette herself.

at 12/06/2006 1:14 PM Anonymous Anonymous said...

youtube....that's funny. Was the announcer on doggy downers?

at 12/06/2006 8:41 PM Anonymous Anonymous said...

does anyone check this blog? i mean, you can say anything here. you know, what stops me from saying that the Enquirer's writing staff are all weenies? that's what you're looking for here John, isn't it? controversy. smack talk. this is the wlw of blogville!

at 12/06/2006 8:41 PM Anonymous Anonymous said...

does anyone check this blog? i mean, you can say anything here. you know, what stops me from saying that the Enquirer's writing staff are all weenies? that's what you're looking for here John, isn't it? controversy. smack talk. this is the wlw of blogville!

at 12/12/2006 4:16 PM Anonymous Anonymous said...

WLWT has the worst sports reporting in the city, hands down.

They give 99% of their attention to the Bengals and everything else is an afterthought.

at 12/13/2006 7:22 AM Anonymous Anonymous said...

How about "Sportsrock" Channel 5's Sunday night trash offering.

Do they think it's hip and trendy to have 4 or 5 people on a panel yelling at each other.

You can't hear what they are saying because everyone is screaming at once, trying to be heard.

And channel 12 is worse with they curly haired girl trying to do sports. You can tell she's reading everything from a telepropter and it sounds like it.

I'll take POPO and the pros at 9 anytime. Just give me the sports and talk TO me not AT me.

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