Local November News Ratings
Local news ratings for November sweeps just rolled in with good news and bad news for each station. Morning local news continues to grow, while the late local news audience shrinks.
Here’s the book at a glance:
--WLWT (Ch 5): Heavy promotion at , with the "5 Things Every Woman Should Know" and "Top 5 (stories) at 5," vaulted Ch 5 just barely over Ch 12 for second place at (5.7 to 5.6). But Ch. 5 fell back to third at , 6 and 11 p.m. GM Richard Dyer says the gives them something to build on for the 90-minute block. He also says the "5 Things" will continue beyond the book. (Yeah, but didn't they say that about the "Top 5 at 11" last summer, and then dropped it shortly after the July book?)
--WCPO (Ch 9): Still wins big 5-6:30 p.m., and a strong second at 11 p.m. But year-to-year down Big news is huge morning growth, +69% at and +56% at for Kathrine Nero and David Rose.
--WKRC-TV (Ch 12): A year after Cammy Dierking left morning show, the is up 33%, and still a solid No. 1. Station also still wins huge at 11. But Ch 12 has tumbled to third at , and lost viewers at and 6 (but still second).
--WXIX-TV (Ch 19): Only down slightly (8%) for news, despite Sheila Gray being off for medical leave nearly all the book. Also lost about 20% of its audience with stiffer competition from the Channel 64 newscast produced by Channel 12.
--WSTR-TV (Ch 64): The Ch. 12 newscast launched in August is a much bigger hit with viewers than the hybrid national/local "NewsCentral" newscast canceled in February. Ratings are up from a 1.6 to 2.1 (+31%) from a year ago – which is quite an accomplishment considering that nobody is watching the My 64 prime-time soaps. Ch. 64’s prime-time down 74%, from a 2.5 to 0.9. Ouch.
Here’s one to put on the DVR while watching the Bengals-Ravens game: Ch. 48 airs "More Great, Near Great & Not-So-Great Moments in Cincinnati History," hosted by the late Al Schottelkotte ( and ,