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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Wednesday, February 07, 2007

Snow Ratings

Big weather news meant big TV ratings again Tuesday. Ratings for the 5-5:30 p.m. newscasts -- at the worst of the storm -- jumped on Tuesday. Overnight Nielsen meters showed that "homes using television," calls "HUTs," yesterday hit 70% from 5-6:30 p.m., a 30% increase over the usual 54 % for this month.

Ch 9 GM Bill Fee provided this analysis of the 90-minute early evening news block: "WCPO 15.5 rating, WKRC 16.4 rating, WLWT 7.6 rating. That represents an increase over February averages to date, by WCPO 76%, WKRC 86% and WLWT 41%.

Viewing also was up for the late news:
10 p.m.
WXIX: 13.7 rating, 21% audience share
WSTR: 1.7 rating, 2% audience share
11 p.m.
WKRC: 14.2 rating, 25% audience share
WCPO: 8.8 rating, 16% audience share
WLWT: 6.6 rating, 12% audience share


at 2/07/2007 11:33 AM Anonymous Anonymous said...

I watched Local 12 from 5:30 - 6:30 and again at 11pm.

I can't stand Channel 9! Breaking in every 30 minutes...give me a break!!!

at 2/07/2007 12:24 PM Blogger BMurdock said...

Wow I bet the folks at WXIX are dancing in the snow covered streets. What a beating!

at 2/07/2007 1:34 PM Anonymous Anonymous said...

That sounds about right. I switched between 9 and 12 all night. I was waiting for my husband to come home. 9 did a better job at night telling me about the traffic. Plus, I like the news weatherman Steve Raleigh.

at 2/07/2007 2:05 PM Anonymous Anonymous said...

Not bad ratings for 19 but those numbers are for the 10pm news. They don't play with the big boys at 11pm. It's easy to see from the ratings that Local 12 easily won all the time slots from am to pm.

at 2/07/2007 4:16 PM Blogger BMurdock said...

I know they're not exactly going head to head with WKRC but might as well be. 64's news is basically just WKRC news an hour earlier. Same set, same production with a couple different faces. Go Fox19!

at 2/07/2007 4:20 PM Anonymous Anonymous said...

What does that really mean - "19 doesn't play with the big boys"??? The Unit, Boston Legal, SVU - all very strong shows - the fact that anyone is even interested in news at 10pm when there is so much entertainment avaible says a heck of alot. How would "the big boys" do against stiff entertainment competition? Let's 12 did a whopping 1.6 on 64. Ch5 as it often does was bested by a repeat of The Simpsons at 11pm. When so much news - for instance the eye candy of a light snow - is simply infotainment - what's the point of comparing time periods?

at 2/07/2007 4:30 PM Anonymous Mike said...

I didn't get the sense of Channel 9 running two lines of closings, one non-alphabetical and the other alphabetical.

at 2/07/2007 5:27 PM Anonymous Anonymous said...

WXIX in the evening was pretty good coverage. But the morning with Abati was a WRECK! I hope that she isn't promoted to mornings. I just don't think that I could continue to watch.

at 2/07/2007 5:50 PM Anonymous Anonymous said...

Maybe Abati isn't a morning person.

at 2/07/2007 7:51 PM Anonymous Anonymous said...

once again at 11 local 12 almost doubles up on 5 and 9 combined.

at 2/08/2007 8:26 AM Anonymous Anonymous said...

I think CH. 5 is much better with Dave and Sheree. I am just not sold on Sandra.

at 2/08/2007 9:39 AM Anonymous Anonymous said...

You just can't compete with Marge Simpson's Bee Hive. It is out of this world...

at 2/08/2007 10:36 AM Anonymous Anonymous said...

19 needs to thank American Idol for such a strong lead in to the news.

at 2/08/2007 10:45 AM Anonymous Anonymous said...

i'll have to agree with the above poster. i remember when ms. ali started, she was supposed to be hard hitting, aggressive reporter, but after watching her for a couple of years now, i remain unimpressed. it seems ms. paolello and mr. wagner have done twice as much hard hitting reporting than she has in her short tenure. right now, she's just another pretty face reading the teleprompter. but to be fair, she does that much better than many other anchors. but as this blog has posted many times, ch. 5 has a lot to do to boost itself up again. those ratings numbers are surprising!

at 2/08/2007 11:18 AM Anonymous Anonymous said...

Ch 5 news is just like a basketball player who can't make a shot any longer.

He tries to change his release, his jump, his tempo. He pushes the panic button trying to find his shot again.

5 is trying all sorts of gimmicks that aren't going to pull them out of their slump.

I know the ND reads these blogs so I'll offer some advice.

GO BACK TO THE BASICS of delivering the news.

at 2/08/2007 11:50 AM Anonymous amber said...

If Ms. Abati isn't a morning person, I think she should start to wake herself up if she is going to continue in the position.

Congrats to Fox on the ratings.

at 2/08/2007 12:04 PM Anonymous Anonymous said...

The National Weather Service has just issued a "Bright Sunshine Alert" effective until 6pm today.

Channels 5,9,12 and 19 will be running crawling messages at the bottom of the screen to keep you updated on the closings and delays caused by the "sunshine Alert"

At the top of the screen you will see the counties affected by this warning and precautions you and you family can take to safely survive this stretch of dangerous sunshine.

Remember, that sunshine glaring off the white snow can cause serious eye damage and Restless Leg Syndrome.



at 2/08/2007 1:24 PM Anonymous Anonymous said...

Where's TV 5's Tom Sussi?????

at 2/08/2007 3:24 PM Blogger John Kiesewetter said...

Tom Sussi now working for an Orlando TV station, doing his consumer thing again. He left Ch 5 at the first of the year.

at 2/08/2007 5:36 PM Anonymous Anonymous said...

sussi is at wofl in orlando. he emailed me this.
"I'm greatly disturbed that Taking Action was pulled. My intention was to stay in this market and build up this franchise. Unfortunately, TV 5 can't stick with anything, and I was left for dead on the side of the road.

I have a three-year deal in Orlando. Depending on how things go, I'd be willing to come back and have a hard-hitting consumer franchise here again, along with doing talk radio over on the FM station with my buddym Furball!"

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