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Television
John Kiesewetter on the world of local and national TV


Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Friday, April 27, 2007

Say Goodbye To "Nuestro Rincon"

Channel 12's Spanish-language "Nuestro Rincon," buried in the predawn weekend hour, will be replaced in late May by a weekday webcast and Spanish-language website through
http://www.local12.com/

The move makes sense to me. It seems like a better way to serve the Hispanice community, by providing written and video content 24/7, plus a two-minute on-demand webcast anchored by Sasha Rionda or reporter Richard Jordan.

"Local 12 News En Espanol" debuts May 26. The final "Nuestro Rincon" will air on May 27, says Elbert Tucker, news director.

Rionda, hired in 2004 to debut "Nuestro Rincon," the city's first and only Spanish-language newscast, has received many complaints about her show's lousy time slot. They air at 5:30 a.m. Saturday and 6:30 a.m. Sunday. "Our goal is to reach more people with stories which are more current," Tucker says.

Ch. 12 GM Chris Sehring announced the Internet initiative to local Hispanic leaders at the Su Casa Hispanic Center’s annual dinner Thursday. "The reaction was extremely positive since people understood that a daily news webcast would provide more timely information that an early morning weekend program,” Sehring says.

The Spanish-language Website also will have written and video content available around the clock, Tucker says. "Local 12 News En Espanol" webcasts also will be made available to the Ohio News Network and all Clear Channel TV stations.


10 Comments:

at 4/27/2007 9:30 PM Anonymous Anonymous said...

This doesn't make any sense. I would be willing to bet the people who don't speak spanish may not have a computer. Remember when Local 12 debuted this? They said they were committed to the Hispanic Community. Joke.

 
at 4/28/2007 9:53 PM Blogger Carla said...

Doesn't this move assume that the intended audience has access to a computer with high speed Internet access? What exactly is Channel 12 going to show at 5:30 a.m. on Saturdays and 6:30 a.m. Sunday that's going to do better (or more precisely make them more money)? Why can't they do both?

 
at 4/29/2007 7:27 PM Blogger Tom said...

Let's see...Clear Channel is dumping their TV properties. The value of a station is often determined by a multiple of cash flow. Throw on infomercials on during the Nuestro Rincon slots and jack up the money coming through the statio. What's weird is that they're waiting until after sweeps to do it. They must think it's going to do OK. Whicj begs the question: why pull it?

 
at 4/29/2007 11:08 PM Anonymous Anonymous said...

Can you say, "Infomercial"?

 
at 5/01/2007 10:48 AM Anonymous Jessica said...

I can not believe that a Senior Enterteintment Reporter can say that this change make sense. From which point of view? Hello, if you are talking about the Hispanic Community that has access to a computer you are talking about a local audience that speak English and do not need Nuestro Rincon to learn about local news. The majority of the Spanish Speakers that need the show do not have access to the net. The problem is not the show, is the time slot

 
at 5/01/2007 11:53 AM Anonymous Anonymous said...

Jessica,

that's not the problem. The problem is there is a large segment of our community who do not speaka da languiage!!!! and an even larger segement of the community who do, but continue to excuse the segment who do not. I have nothing against hispanics, nor immigrants from any country on the globe. But plain and simple, if I moved to Japan, I would never presume to expect that the Japanese TV stations should put on a show in my native language AT ALL, let alone putting one on in a preferred timeslot. We're so caught up in trying to be nice to everyone, that we demand nothing of anyone, and get even less in return.

 
at 5/01/2007 11:57 AM Anonymous Anonymous said...

Considering that almost no one even _sells_ computers with Spanish Windows XP online, let alone locally, this seems like a really, really stupid move.

Unless it's just to save money. Then it's a good move, but wrapped in complete lies.

 
at 5/01/2007 12:42 PM Anonymous Anonymous said...

Damned if you do or damned if you don’t. At least is more than any other station is doing for the Hispanic community. I don’t think that an immigrant comes here expecting a show in their own language, but is nice to have one that makes you feel a little closer to home.

 
at 5/08/2007 10:36 PM Anonymous Anonymous said...

I was on Channel9's website the other week and they had a spanish "netcast". The next week it was gone. Could this be becasue they found out that Nuestro Rincon was being pulled?

 
at 5/17/2007 11:13 AM Anonymous Anonymous said...

rmgltbcxI agree that this is a horrible move. The hispanics that do have access to internet do NOT have language barriers. The time slot for the show is what did it in, and this is effectively Channel 12 doing away with it's efforts. If they really valued the hispanic community as consumers, 12 could have easily given up a time slotted with reruns & infomercials on the weekend. Such a disappointment ...

 
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