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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Sunday, November 04, 2007

Attack Of The Sweeps II: Zoom Zoom Doom

So what's this "Zoom Zoom Doom" sweeps story that Channel 5 is promoting for Monday @ 11? Just caught the tag line of the promo before "SNL" Saturday night. Anyone seen it? I know Channel 9 is promoting a story about testing kits that test for lead paint Monday @ 11. "Are your children's toys safe?"


at 11/04/2007 9:45 AM Anonymous Anonymous said...

Enquiring Mind: I have been dying to know why: Channel 9, during ratings period, always has Clyde & Carol anchor on Sundays @ 11 and has Julie O'Neill with Brendan K. (used to be with Brian P) anchor on Friday nights @ 11?!?!?!

Does Ch. 9 REALLY think that having Clyde & Carol at 11 on Sunday and/or having Clyde & Carol work 6 days/week will impress the viewers and/or raise ratings for that ONE month!?!?

Ch. 12 has been #1 at 11 p.m. FOREVER, and they never have Rob & Kit come in at 11 on Sundays. Paula seems to do a pretty good job on her own.


at 11/04/2007 5:25 PM Anonymous Anonymous said...

kiese with 9 being an hour long tonight and monday night at 11, Will that push abc programming back a half hour.

at 11/04/2007 5:28 PM Anonymous King of Kings said...

my predictions for novemeber sweeps
local 12
fox 19
Channel 9
News 5 today
Local 12
News 5
Local 12
WLWT( a distant 3rd)
10 PM
FOX 19(beats 9 for second most watched during primtime)
Local 12
My 64

at 11/04/2007 7:20 PM Anonymous Anonymous said...


I think the promo is about multiple non-relative passengers in a car with a teen-aged driver, now against the law in Ohio, and the fact that the police aren't enforcing this law. I believe they use the accident that killed the two young girls from Northwest HS in the spring as an example.

at 11/04/2007 8:02 PM Anonymous Anonymous said...

I bet it's about teen or elderly drivers...what else goes zoom zoom doom?

at 11/05/2007 9:37 AM Anonymous Anonymous said...

CHANNEL 5 RATINGS go Zoom Zoom Doom!!

at 11/05/2007 10:03 AM Anonymous Anonymous said...

The local news doesn't report news anymore. Just tries to scare everyone every day. And talk about the weather for ten minutes. It's why I haven't watched a local newscast in about three years but laugh at all the scare promos they run every night.

at 11/05/2007 4:33 PM Anonymous Anonymous said...

Zoom Zoom Doom: Derek said it would!

at 11/05/2007 8:33 PM Anonymous Anonymous said...

did anyone else besides me notice that channel 9, after promoting a story on chad johnson like all last week, decided NOT to air it sunday night. they explained at the top of their show that it would air at a later date due to chad's injury from the game sunday afternoon. what's the deal? if the story was factual then why does it matter if chad got hurt? i don't get it.

at 11/05/2007 11:21 PM Anonymous Anonymous said...

JK - You may be a hater, but this was actually a good story. Glad I watched.

at 11/07/2007 2:20 PM Anonymous Anonymous said...


Why is it that Good Morning America says on both it's morning show as well as on it's website that they are broadcasting in High Definition, but when I tune into 9.1 on my HDTV all I get is the standard version of GMA? Does channel 9 choose not to carry it in HDTV? If so they need to quit bolstering that they are in HD on every newscast.

at 11/07/2007 2:24 PM Anonymous Anonymous said...

I bet the reason why channe 9 did not air the Chad Johnson story when they said they would was because they felt sorry for him after his "injury". I don't know about you, but a real journalistic organization would put all personal feelings aside and air the story when they say they are going to. To me that says a lot about there crediblity.

at 11/07/2007 4:37 PM Blogger John Kiesewetter said...

To Anon 2:20 p.m.:
When Ch 9 started local HD news in August, they said that they couldn't do GMA in HD and do local news ticker across bottom at same time. They said they hoped to have new equipment in place in October to fix the problem. Obviously October has come and gone... so I'll ask them again about it.

at 11/07/2007 11:41 PM Anonymous Anonymous said...

John is not a hater. Only someone who calls another person a hater is a hater.

John, you're great. Keep up the good work!

at 11/08/2007 10:27 AM Anonymous Anonymous said...

Hey John is great! - they didn't call him a hater - they said he "may be a hater" - there's a difference. Get ur fax rite.

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