WEBN Down, Eddie & Tracy Up In Ratings
Some big surprises for you in the winter quarter radio ratings in today:
--Eddie Finger and Tracy Jones won the afternoon slot with all listeners (age 12 and up) and the 25-54 demographic advertisers want. Some of you will be surprised too (from reading your posts about them on this blog for four months).
--WEBN-FM, Fingers old rock station down the hall from WLW-AM, had its worst ratings book in years, maybe decades.
First a look at the awful numbers for 'EBN:
WEBN-FM, which has won five consecutive "rock stations of the year" awards from the "Radio & Records" trade magazine, dropped to No. 8 among all stations, losing 34 percent of its audience from fall.
Faced with new competition from WFTK-FM (96.5 ROCK), WEBN-FM fell to No. 4 with young listeners (ages 18-34) and No. 7 with the demographic (ages 25-54) sought by most advertisers.
Fingers' old "Dawn Patrol" was beaten by the Tom Gamble and Richard Skinner, the "Two Angry Guys" morning show on 96.5 ROCK. The "Two Angries" were third, behind WIZF-FM (101.1) and WKFS-FM (KISS 107.1) morning shows, while the "Dawn Patrol" was No. 7, possibly an all-time low.
Already Fingers' replacement has been dropped from the "Dawn Patrol." Jason "Shroom" Schumm was sent to the 7-11 p.m. shift three weeks ago, with music director Dave Fritz moving to mornings. (Has anyone noticed a difference?)
As for Eddie and Tracy, they've opened with a grand slam, according to Arbitron. They had a bigger audience share their first quarter than Burbank has had in any quarter the last 2-1/2 years. They've drawn 70,000 more listeners to WLW afternoons, according to Darryl Parks, FM operations director. The audience is younger and more female than Burbank's listeners. You've heard the women callers.
Says Tracy Jones: "Darryl Parks deserves a lot of credit."
Yes, he does. He took a chance, did something different, and the show is a success. He could have continued the comedy with Duke and somebody new, but he decided to pair two well-known guys who never worked together. Will any of you finally give him any credit?
And what would you do with WEBN?