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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Wednesday, May 21, 2008

WGUC Makes One-Day Goal

Congratulations WGUC... You did it! Loyal listeners obviously appreciated the experimental one-way pledge drive. I just checked the WGUC website tonight and saw that the station exceeded its goal of 800 pledges in one day. The counter says 827.
Great news!

The station also beat its financial target ($85,000) by $373. At least 20% of those who made pledges were new members.

Worth doing again, right? Or maybe try a shorter-than-9-day drive on WVXU? But you've gotta admit the current 'VXU drives are much more listenable than the old Doc King drives filled with Catholic guilt trips and threats to drop popular programming.... They always reminded me of that old National Lampoon magazine cover headline: "Buy This Magazine! Or We'll Shoot This Dog!"


at 5/22/2008 9:08 AM Blogger LDP said...

But you've gotta admit the current 'VXU drives are much more listenable than the old Doc King drives filled with Catholic guilt trips and threats to drop popular programming.

So true. Everything about WVXU now is better than Doc King's version. I had stopped donating a couple of years before WGUC's owners bought the station, because as much as I liked the NPR programming, everything produced locally was total amateur-hour stuff.

at 5/22/2008 9:59 AM Anonymous Anonymous said...

Your right...the "old" WVXU fund drive could be hard on the ears sometimes. But they also raised $450,000 in six days. AND they didn't have to borrow money to make payroll.

at 5/22/2008 11:47 AM Blogger SophiaZ123 said...

I sometimes listen to GUC and my sister is a huge fan and supporter. Glad the one day pledge deal worked.

at 5/22/2008 3:07 PM Anonymous Anonymous said...

Why make such a big deal about this one day fund drive. It's not like this is new. I believe WMUB has done a one day power day in the past. WNKU has had one planned next month for over a month. These are being done all around the country.

So now instead of having four 10 day fund drives will those two stations now have monthly one day fund drives to raise enough money to save those sinking ships and pay off their huge debts?

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