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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Thursday, November 09, 2006

It's "94.9 The Sound"

The new sound on 94.9 FM is "The Sound." It’s a mix of alternative, Triple A, traditional rock and some hot AC, intended to slice into WEBN’s audience. Artists vary from Green Day, The Clash, Smashing Pumpkins, U2, Dave Matthews, Nickelback, Sum 41, Coldplay and Nirvana to Jack Johnson and The Police.
At noon today, station began playing 9,490 consecutive songs – so we won’t hear commercials or DJs until early December. (They estimate it will take about 23 days to play that many songs.)
The hybrid format is aimed at listeners 25-34. Entercom managers -- Jim Bryant, Mike Fredrick from the former CBS Radio group bought by Entercom last week -- promise all local DJs (no out-of-town voice-trackers), with sophistication and humor, and not in-your-face (ala 'EBN) radio. They call it "a progressive rock station for adults." The refer to Jon Stewart and "The Daily Show" when trying to describe their goal for a morning show – "a little wittier, not your typical rock and roll station."That’s a tall order. We’ll see if they can pull it off.
The website is
Click on the Perfect 10 and submit your list of favorite songs.

Check it out and tell me if you like what you hear.


at 11/09/2006 2:32 PM Blogger BMurdock said...

"The Sound" I don't know about this as a branding approach. Doesn't make me think of rock or alt-rock. Just sounds pretty generic...

Working on my list...

at 11/09/2006 4:38 PM Blogger Rob Bernard said...

So far I like what I hear. They talk about "variety", but it's not your standard, wussy style of radio variety.

And it comes in pretty good up here South of Dayton so in addition to WEBN it could give WXEG 103.9 a run for its money.

at 11/09/2006 8:56 PM Anonymous Anonymous said...

Since Jim O'Brien is done with Ch. 5 in 2-3 weeks, do you think Ch. 19 will snatch him and have him become the new Fox 19 Chief Meteorologist??


at 11/09/2006 9:52 PM Blogger JackHill said...

I doubt if The Sound will necessarily NEED a full-time meterologist.

Scuse me...while I roll my eyes.

at 11/09/2006 10:15 PM Anonymous Anonymous said...

Hahahaha! Too true!

I like the new station. And agree with the previous poster - a different "variety" than what we're used to around here. Hope they keep that going after the "countdown" of songs is over!

I haven't listened to radio much. Kinda familiar with XM, from spending a lot of time driving... Usually an iPod person. But the "Sound" sounds good to me!

at 11/09/2006 10:17 PM Anonymous Matthew Burgen said...

I like the sound (pardon the pun) so far. Too early to tell where they'll head, but I heard everything from new bands to 80's. Pretty broad, and I heard 'em play some Ramones. Hopefully the DJ's will complement and not ruin the music. Much better than anything else in town.

at 11/09/2006 10:22 PM Anonymous Anonymous said...

Really like it. Reminds me a little of CD101 up in Cols only a little edgier. I think it fills a void in local radio here. Nice.

at 11/09/2006 11:46 PM Anonymous Anonymous said...

Jim OBrien and Rich Apuzzo here on the all weather all the time. that poped into my mind when i read that one

at 11/10/2006 1:13 AM Blogger Rob Bernard said...

So, if the WYGY call letters are transferring over to 97.3 at some point, what will The Sound get? Will they be WAQZ?

at 11/10/2006 7:56 AM Anonymous Anonymous said...

This so far is wussy rock. If they keep that crap up, I will listen to my ipod or WEBN.

They need to sound more like 93.1 in Louisville in order to compete with WEBN. Right now The Sound souns too much like wuss 107 or crap 102.

at 11/10/2006 8:03 AM Anonymous Anonymous said...

Hey anon 11/10 7:56am,

You forgot to use the words "booger" and "poopies" too. John said they were catering to 25-54 y.o. so I'm pretty confident you don't fit in that age range.

Good info there...

at 11/10/2006 11:08 AM Blogger BMurdock said...

So far seems like a pretty scattered yet safe playlist. I was hoping for something a little more edgy (ala 103.9 WXEG) at least there's an alternative to WEBN. I quit listening to 97.3 a long time ago.

The Wolf doesn't sound much different than B105 or the Star. Don't really like the way they're having callers howl before they put them on air. Seems pretty cheesy and cliche to me.

at 11/10/2006 12:33 PM Anonymous Anonymous said...

I think the Sound sounds pretty good. A little edgier than i like but something definitely needed in this town. The sleazy WEBN finally has some competition. Oh wait. Intelligent people don't listen to WEBN. Maybe some will come over from the Fox. Either way, the people at Clear Channel have got to be nervous right now.

at 11/10/2006 12:59 PM Anonymous Anonymous said...

Anon at 8:06. Well you are wrong. I am 26 have and have college degree. I usually listen to the Fox out of Louisville online anyway.

WEBN has nothing to fear The Sound sucks.

at 11/12/2006 3:01 AM Anonymous Anonymous said...

I miss 97.3 channel Z. Now where will I listen to Rover's Morning Glory and of course Loveline??

at 11/12/2006 2:57 PM Blogger Aaron said...

WEBN sucks. I really hope "The Sound" knocks 'EBN down a few notches. The voice-tracked DJs from Cleveland or San Antonio or wherever won't know what to do with themselves. To quote a poster from "I mean seriously, who is sitting in their car when AC/DC's Hell's Bells comes on and screams with excitement, turning it up looooud.. anyone!??!" That is why WEBN sucks.

at 11/14/2006 6:59 AM Anonymous Anonymous said...

With the exception of one weekend dj, all of WEBN's djs are local. Dawn Patrol, Wendy, Mr. K, Jay Gilbert,and even Fritz are all based in Cincinnati.

at 11/14/2006 10:05 PM Anonymous Anonymous said...

i like the new station. finally something for the white professional in this city!!!!

at 11/14/2006 10:58 PM Anonymous Anonymous said...

Very impressive so far, just dont lose sight of the game plan like 97.3 has. Follow through with the approach and many will follow and become loyal listeners.

at 11/15/2006 9:33 PM Anonymous Anonymous said...

Game plan? Dude, there was no game plan. CBS didn't care after Stern left and let a bunch of 20 somethings do whatever they wanted. Thanks to all of the WEBN employees for chiming in too. You guys are pathetic.

at 11/16/2006 10:44 AM Anonymous Anonymous said...

Hey Uncle John (it's Jesy) George and I love the new Sound, I have it on in the car and I haven't changed the station since they started playing! Hopefully the great variety will last and I can't wait for the new morning show. I was done with "Rover in the Morning" on 97.3.

at 11/16/2006 11:37 AM Anonymous Anonymous said...

It is actually a nice station to listen to. I drove to the nations capitol and got a good signal up to the 84 mile marker on 71

at 11/17/2006 6:38 PM Anonymous Anonymous said...

I've been enjoying the variety so far and I am really curious about how they will handle the "perfect ten" lists. Will they play more obscure songs if we request them? I would love a different type of morning show...I didn't like Rover's MG at all...seemed very immature.

at 12/05/2006 6:24 PM Anonymous Anonymous said...

I am glad "The Sound" doesn't copy WEBN- WEBN sucks and gives me a headache. I like that they play more
vintage and obscure alternative. I hope they keep up with the variety of alternative or they will just be WEBN/Q102

at 12/11/2006 1:29 AM Anonymous Jeremy Moses, Florence said...

Ya know, they still ain't got DJ's. Probably won't until next week either.

at 1/16/2007 2:11 PM Anonymous Anonymous said...

What are most of you talking about?!?!?!

WSWD - Alternative/Progressive Rock - - love it ... filling a void in the market. MUCH larger playlist than anyone else in the market other than the "Jack Formatted" WOXY (97.7 & 99.9)... obviously not the same type of music though.
People always complain about the lack of variety & the same songs being played OVER & OVER & OVER again.
This is EXACTLY why (other than being commercial free) that consumers PAY for MUSIC via Satellite. The variety in town, pretty much STINKS!

Thanks, Sound, for trying to go against the grain. PLEASE remain true to your word & use VARIETY. DO NOT GET "Hard" on us. We have WEBN for that.

at 2/16/2007 7:41 PM Anonymous Anonymous said...

I was hoping somebody would figure it out eventually. I can finally listen to a station that plays great new music, but hasn't forgotten about the kickin' stuff from past decades. AND IT'S ABOUT TIME I CAN LISTEN TO MUSIC ON THE WAY TO WORK IN THE MORNING INSTEAD OF A BUNCH OF TALK SHOWS!! BREATH OF FRESH AIR...THANKS!

at 2/26/2008 8:53 PM Anonymous Anonymous said...

I LOVE it!!! Please leave it on! It really covers all the bases. So different from anything else! LOVE IT LOVE IT LOVE IT!!!!!!!!

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