1360 Switching To ESPN Monday
This is great news for sports fans. ESPN Radio's "Mike & Mike in the Morning" will have a new, stronger Cincinnati affiliate Monday. Clear Channel's 1360 will drop the taped call-in advice shows and pick up "Mike & Mike in the Morning," "Colin Cowherd" and Mason High School graduate Dan Patrick.
No comment from Clear Channel folks yet.... but you can see the website for "Cincinnati's ESPN 1360" at http://1360espn.com/main.html You may have to load it twice, because the first time it kicks to CC's Homer 1530 Homer the Sports Animal. The new site has a link to "1530 The Sports Animal For Local Sports."
Hamilton's WMOH-AM (1450), which has been ESPN's local affiliate for three years, was told Monday that Clear Channel will get ESPN Radio in two months. Actually, it turned out to be seven days. WMOH-AM's weak signal doesn't penetrate all of Hamilton County. In fact, WMOH-AM seldom has enough listeners with Arbitron diaries to make the quarterly ratings. Chris Theiss, WMOH-AM GM, says the station will do a new local morning show, and keep high school sports and Miami University, while searching for daytime syndicated show. It could drop Miami for OSU a year from now, he says.
I live in Fairfield and listen to "Mike & Mike" every day. (They're also on ESPN2 mornings.) They'll give sports fans a strong alternative to CC's Tim Lewis on 1530. And Cowherd and Dan Patrick have good shows, and offer a choice for those listening to Mo and Doyel or Jim Rome.
I think we're a big enough sports town to support sports on 1530, 1360, 700 and Furman and weekend Sporting News on 96.5 FM. (Was this a pre-emptive strike by Clear Channel to keep ESPN from going to 96.5? I expect the Angry Guys to be on 96.5 by end of the year.)
What do you think? Are you an ESPN Radio fan?