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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Thursday, July 26, 2007

The Wolf Goes Open Range Country

You'll hear a new sound on the Country Wolf 97.3 (WYGY-FM), as the format shifts from young country/mainstream country to country music hits to avoid repitition with its heritage country station WUBE-FM (B105.1). Starting today, Bonneville's Wolf will be rebranded as "Open Range Country, 97.3, the Wolf."

Here'’s how operations manager Patti Marshall explains the changes:

"From Ronnie Milsap to Brad Paisley, Conway Twitty to Alan Jackson, Waylon to Wynonna, Randy Travis to Rascall Flatts, Johnny Cash to Keith Urban, Alabama to Big and Rich, Shenandoah to Shania, Cincinnati will be hearing country hits that have only been available on B-105.1 in specialty programming… on Duke Hamilton’s "Classic Country"” show 7-8 a.m. Sundays... Lots of variety and "the 9 to 5 No Repeat Work Week" make Open Range Country, 97.3 the Wolf, a one of a kind country radio station."

No repeats 9-5 Mon-Fri means requires 500 different songs. To make that happen, Kathy O’Connor is giving up her midday DJ shift to program the music. Part-time DJs will take her 10-2 shift. The Big D and Bubba morning team (6-10 a.m.) and afternoon drive DJ Jessie Tack (2-7 p.m.) remain on the air.

"This gives the Wolf a unique position, so we don’t have two stations in the market playing the exact same song. This gives country music listeners an alternative," she says.

Give it a listen, and tell me what you think.


at 7/26/2007 11:30 AM Blogger bmurdock said...

I would if I could pick up the station.... :(

at 7/26/2007 1:29 PM Anonymous Anonymous said...

I have been listening since I read your notice. VERY GOOD. We needed something like this in this market. I also hope they don't stop doing the NASCAR races each week.

at 7/26/2007 2:22 PM Anonymous Louis said...

It made my ears bleed.

at 7/26/2007 10:24 PM Anonymous Anonymous said...

John, this has nothing to do with the topic at hand, but I was wondering what the name of the actor is who does the Cincinnati Bell wireless commercials. Is it the same guy (Curtis Armstrong) who did the 'Revenge of the Nerds' movies ?

at 7/27/2007 12:35 AM Blogger robmadden2 said...

I like this jack type of country music better then mostly the newer stuff. I am not a big country music fan but i will be lisatening to it since its thre type of country format I would listen too. You never know this may get me more into country music.

at 7/27/2007 9:32 AM Anonymous Anonymous said...

Cincinnati Bell dude is Jeremy Piven, most recently appearing in the HBO show Entourage.

at 7/30/2007 8:29 AM Blogger bmurdock said...

I gave it a try the other day in the car. One word - PAINFUL. Do they honestly think this is going to get ratings?? Change the format or sell the station don't just run it into the ground....

at 7/30/2007 7:15 PM Blogger SophiaZ123 said...

I don't do country music and RARELY FM music except for WGUC.

i was majorly IRKED that 97.3 NO LONGER carries NASCAR MRN. THAT STINKS!!!!

ESPN does lousy I wish THEY WOULD'VE ANNOUNCED they dropped the Cup racing.

at 8/06/2007 11:36 AM Anonymous Anonymous said...

to Sophia Z123. Rest easy girl. NASCAR is still on 97.3 for what I hope is a VERY long time. The Brickyard 400 on 7-29 was not on 97.3 as the Indianapolis Motor Speedway Network has exclusive rights to that race, which is why 1530 picked it up so they could blabber how wonderful they are. Yuk, what a crummy station!!

at 8/06/2007 12:51 PM Blogger SophiaZ123 said...

To Anon about MRN!

Thank you!! Good grief, I am so happy i posted about this here!!!!!!!!!!!!!!!

"I tell you what" if I have to listen to Rusty Wallace another week I am going to scream?!

"I tell you what" If I have to count on lousy camera work to show me what is NOT going on that's why I LOVED having a local access.

SHEESH. YOu can't go by MRN websites (or PRN) Way out of date.

"I tell you what" I am glad I posted about this here.

(Unless you watch the races and are forced to hear Rusty 'I tell you what' Wallace, these 4 words are lost on you.

And I worried he would say "Hotrod" too much.

Grateful for your response!



at 8/13/2007 10:31 AM Anonymous Anonymous said...

Country music stations in Cincinnati are awful. WUBE has a play list of about 10 artists plus American Idol LOSERS. Just because it is Kenny Chesney or Tim McGraw does not mean it is a hit. They use artists like Pat Green to come to there study or do radio interviews, but they will not play his music.

Thank goodnes for the REBEL 105.9

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