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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Monday, January 14, 2008

Cindy Matthews Update

Cindy Matthews has achieved her goal – a full-time anchor job.

The Sycamore High School graduate, last seen on Fox 19 last summer subbing during Sheila Gray's maternity leave, has been named 6 and 11 p.m. co-anchor on Youngstown NBC affiliate WFMJ-TV.

Yes, it's starting small, but the Mariemont native told me last May that she figured she would have to move to get a full-time anchor gig. "I'd love to stay and work in my hometown, but I know it's fairly likely I'll have to move somewhere else," she said.

Her Channel 19 stint came nearly a year after she subbed on Channel 9 during Kathrine Nero's maternity leave in summer 2006. Between the two local TV jobs, she spent most of a year traveling to Cambodia, Thailand, Los Angeles, Seattle, and to see her mom in Florida.

On Youngstown's Channel 21, Matthews will be paired with Bob Black. He had been working without a permanent co-anchor since Autumn Ziemba left the station last spring.

Word of her Youngstown job comes from Dave Sess, a 1982 Colerain High School graduate who anchors at 6 and 11 p.m. on Youngstown's CBS affiliate, WKBN-TV (Channel 27).


at 1/14/2008 10:32 AM Blogger Jeffrey said...

Yikes. Poor Cindy. The only news in Youngstown is they haven't closed the GM plant in Lordstown, they busted another mob run gambling ring in Boardman and someone was shot near Midlothian and Market and taken to St Elizabeth's. Good luck.

at 1/14/2008 10:47 AM Anonymous Anonymous said...

Good luck to Cindy...hopefully she'll be back here someday.

And was in Dayton last weekend and saw a few billboards for Candice Hunter's anchoring gig.

at 1/14/2008 11:01 AM Anonymous Anonymous said...

Good luck, Cindy!

I saw the Candice ads in Dayton, too. And I also saw Emily Longnecker reporting on flooding in Indiana - on CNN. Funny how people seem to flourish after leaving a certain local station, isn't it?

at 1/14/2008 11:22 AM Anonymous Anonymous said...

Cindy's Youngstown station is infamous for having the anchorwoman who was caught on one of those "Girls gone wild" videos.

at 1/14/2008 12:44 PM Anonymous Anonymous said...

I would hardly call being on a billboard success. She is going to have her work cut out for her.

Her station is terrible it has been in last place in years and is way behind the others in ratings. The management is also horrible there.

In many ways it is like the station she left, Channel 5.

at 1/14/2008 12:52 PM Blogger John Kiesewetter said...

To Anon 12:44 p.m.
I'm told that she's going to the first-place station. Here I've seen her on Channels 9 and 19, and I don't recall seeing her on Channel 5.

at 1/14/2008 12:57 PM Anonymous Anonymous said...

Kiese, I was talking about Candice Hunter as the other posters did.

at 1/14/2008 1:11 PM Anonymous Anonymous said...

To Anon 12:44 p.m.
I'm told that she's going to the first-place station. Here I've seen her on Channels 9 and 19, and I don't recall seeing her on Channel 5.

They were talking about Candice Hunter..not Cindy Matthews

at 1/14/2008 1:15 PM Blogger Tim Lones said...

To Be precise:

The station with the "Girls Gone Wild" anchor was WKBN-TV 27. the CBS affiliate, NOT WFMJ-21. Youngstown is Cindy Adams' home area apparently..She is fortunate to get a full-time anchor position in Youngstown, as the other 2 stations, 27 and 33 (ABC affiliate) recently merged their newsrooms..

at 1/14/2008 2:34 PM Anonymous Anonymous said...

Keese! That's GREAT! But ... WHO is Cindy Matthews?
And ... her background to be a main anchor is what?
I only ask because I can't recall EVER seeing her earning her chops on the street reporting.
Huh ... fill us in, is she some kind of whiz bang reporter talent now ready to lay her talent on the good people of the rust belt?

at 1/14/2008 5:13 PM Anonymous Anonymous said...

Good grief. Someone else who thinks you have to be a great reporter to be a great anchor? Not so. There are PLENTY of people who are amazing reporters that would absolutely stink behind the desk, and vice-versa. I never understood why some people are so bent on that entirely FALSE assumption. True, in some cases, there are those who can do both. But it certainly isn't necessary to be successful at either in particular.

at 1/14/2008 5:15 PM Anonymous Anonymous said...

Actually, if you look at the numbers, the station Candice went to is now doing much, much better ratings-wise.

As for Cindy, if she's from that area, that's great! For some people, that's a very important career consideration. I thought she did a good job, and wish her the best of luck.

at 1/14/2008 5:26 PM Anonymous Anonymous said...

Good reporters don't always make good anchors and vice versa. Many successful anchors have never been street reporters.

at 1/14/2008 5:32 PM Anonymous Anonymous said...

I think it is great to see Candice moving on as an anchor. She is talented. Channel 5 was not using her as they could have. They tend to have talent, don't use it and then they go elsewhere. Maybe that's why they are last.

at 1/14/2008 6:51 PM Anonymous Anonymous said...

People always flourish once they leave Channel 5.

It's because they're not kept down by all the inner office politics.

Ask anyone who's ever worked there and left. They've all got stories of a newsroom that resembles anyone's worst high school nightmare.

at 1/14/2008 9:12 PM Anonymous Anonymous said...

Don't forget the Canfield Fair. Cindy will need to learn the ropes at one of Ohio's largest. And I might suggest she stops by a Handel's - it could give Graeter's a run for its money.

at 1/15/2008 12:05 PM Blogger Jeffrey said...

handel's doesn't compare to UDF let alone Graeters.

at 1/15/2008 2:21 PM Anonymous Anonymous said...

Kiese, straighten them out on this.
I live in Dayton, and WKEF has been trying to build now for years.
They are finally taking advantage of poor performance by WHIO, the tradional number one.

Any ratings they are getting now are due to hard work, not due to hiring yet another news reader.
To suggest otherwise makes it look like that newsreader is on here or on the radio trying to "self promote."

Anyway, about the girl going to Youngstown or Athens or wherever, as an avid news viewer, she did not report in Cincinnati and appeared scared or inexperienced on-air reading the prompter.
I agree with the post above,

blonde hair and blue eyes does not make a newsperson.
Any GREAT anchor was a hard working reporter - Cheryl McHenry, Rob Braun, Sandra Ali, Jim Baldridge.
They are all confident with the facts ... you can see straight through the others.

at 1/16/2008 1:04 AM Anonymous Anonymous said...

Thank you, Sandra, for that assessment!

at 1/16/2008 10:13 AM Anonymous Anonymous said...

I know of two "great" anchors that were #1 in ratings and never were reporters; Jerry Springer & Charlie Luken. How are the ratings at channel 5 with those "seasoned reporters" as anchors?

at 1/16/2008 2:32 PM Anonymous Anonymous said...

You are welcome! My name is Brenda and I live in Kettering!
Wow, so sensitive people on this blog!
It's a tough business but guess you can't take it!
Go back watching your empty headed "anchors!"

at 1/16/2008 3:52 PM Anonymous Anonymous said...

Oh my! I couldn't agree more with Brenda!
Too much fluff and emotion on the news.
You can tell the experienced reporters and anchors don't always have to say "gee, what a horrible thing to have happen."
The unkind person above wants to bash stations for ratings, but I watch for experience and fewering fluffy comments.
Thank you.

at 1/16/2008 5:35 PM Anonymous Anonymous said...

For those that really know Cindy Matthews; they recognize that she had many options but chose to go north because of the way Channel 21 treats their people. She is lucky to work with people that actually care!

at 1/16/2008 7:50 PM Anonymous Anonymous said...

Those people at channel 21 might treat there people right, but it will be them doing all of the work and Cindy Matthews just "reading" the news with no emotion at all. Even when watching her here the reading was off alot. That is why I changed the channel when I saw her on here in cincinnati.

at 1/17/2008 8:48 PM Anonymous Anonymous said...

***HELP!*** WHO IS CINDY MATTHEWS and why do we need an "UPDATE" on her new job in Starkville???
I am so confused.
Did she report or anchor here at the old WB64?
I cannot place this person.

at 1/18/2008 9:21 AM Anonymous Anonymous said...

Wake up..... She did a nice job filling in for Sheila Gray. Good luck Cindy. Its always nice to see someone do well.

at 1/18/2008 1:57 PM Anonymous Anonymous said...

Why did Channel19 have Cindy Matthews fill in For Shelia Gray? Was there not a Channel 19 reporter that could of done as good if not better job than her?

at 1/18/2008 2:55 PM Anonymous Anonymous said...

Channel 19 has some very good reports, but,obviously good reporters don't always make good anchors. A good example is the new reporter at 5. She is a very good reporter, but when she filled in on the morning show when Lisa was off she was not very good. The jobs are totally different.

at 1/19/2008 9:01 AM Anonymous Anonymous said...

And for the love of God, will someone please tell that new Channel 5 reporter to chisel off the makeup? She looks like she's got a part time job polishing poles. Her heavy handed eyelining job is so distracting I can't even focus on the words she's saying.

at 1/19/2008 2:30 PM Anonymous Anonymous said...

Anon 1:57...are you a jilted suitor of Cindy's that she dumped? You sure seem to have a case of the goo goo over Ms Matthews. I personally felt that she was a good fill-in for Sheila, and the relationship she and Tonya had over at WCPO when they were on the morning news together was great. The two just seemed to enjoy each others compnay and it was reflected in their anchor/traffic roles they each had.

So, am I right that Cindy ditched you? She obviously must have realized how petty you are.

We will miss you Cindy. Good luck to you and I hope you have nothing but success.

at 1/21/2008 9:32 AM Anonymous Anonymous said...

I believe that about channel 19, but with all of the new inexperienced anchors that the station have nowadays I know that there was someone at channel 19 that they could of "groomed" to be an anchor. With some practice they could of turned out to be good.

at 1/25/2008 4:08 AM Anonymous Anonymous said...

anon 1:19....Cindy never did traffic with Tonya. Tonya does the noon not the morning show. She did though do it with Katherine Nero

at 1/26/2008 7:58 PM Anonymous Anonymous said...

Actually, once upon a time....they were BOTH on in the mornings together with David Rose.

at 1/29/2008 10:19 AM Anonymous Anonymous said...

When was that? When Katherine Nero was on Maternity Leave?

at 1/30/2008 4:38 PM Anonymous Anonymous said...

even before maternity leave - it was before Tonya was "promoted" to noon and the 5:30 gig. Cindy did traffic when Tonya was on in the morning. Remember, for awhile, Tonya did weekend mornings and filled in during the week everytime someone took a day off.

at 1/30/2008 7:50 PM Anonymous Anonymous said...

Ok but Tonya was just a fillin not a official anchor for the weekday morning show

at 1/31/2008 8:23 AM Anonymous Anonymous said...

Yeah but Tonya was not the official regular anchor just a fill-in

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