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Television
John Kiesewetter on the world of local and national TV


Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Friday, January 04, 2008

It's Not Brian Thomas Either

Gary Burbank's replacement won't debut until next week, as I've expected all along. I'm told Brian Thomas told listeners on his WKRC-AM morning show today that he's filling in 3-6 p.m. today on WLW-AM. Yesterday it was Tim & Jeff from Kiss 107, and Wednesday was Rush Limbaugh, so Clear Channel is filling the void by promoting personalities from sister stations.

I'm still expecting to hear Tracy Jones and Eddie Fingers take over the show next week... Maybe not until Wednesday. The ratings period begins Thursday, Jan. 10.


14 Comments:

at 1/04/2008 1:18 PM Anonymous Anonymous said...

Darryl Parks is the worst thing to ever happen to Cincinnati radio.

 
at 1/04/2008 2:03 PM Anonymous Anonymous said...

I agree about Daryl PArks. How he has kept his job ASTOUNDS ME as does these stupid commercials for the 3pm spot.

All it is is FREE ADVERTISING for other Clear Channel shows. Insipid.

I sure miss having stuff to listen to from 3-6pm.

*sigh*

 
at 1/04/2008 2:50 PM Anonymous DJJack said...

WLW is the number one station in Cincinnati and generates revenue for Clear Channel. That's how he keeps his job.

Even a public radio slave like me understands that...why can't the rest of you figure it out?

 
at 1/04/2008 3:09 PM Anonymous Anonymous said...

Well, thank goodness it's not those guys from KISS. I turned them off after about 10 minutes, and lasted only five minutes after giving them another try close to 6. I am astounded those two have a job in radio. There must be less radio talent than I thought. And I am supposedly their demographic!

Gail

 
at 1/04/2008 4:44 PM Anonymous Anonymous said...

Gee...another post from Keis about WLW. Followed up by an anonymous poster that says, "Darryl Parks is the worst thing to happen to Cincinnati radio." Yawn....

 
at 1/04/2008 5:47 PM Anonymous Anonymous said...

I'm not sure what broadcast TV and radio will look like in the future, but I hear their message loud and clear.

That message to me is "your tastes are not part of our demo."

I grew up watching, with the parents "The Al Schottelkotte News" and listening to radio. Al got the job done in 30 minutes.

We didn't need 5 things dumb housewives should already know, Carol Williams' VNR's posing as actual reporting or Liz Bonus telling me people at the doctor's office are sick. Blahhh

Looks like radio thinks the only people listening are angry truckers and senior citizens. I've noticed the NEAR disappearance of traditional local advertisers. It's mostly national ads for how to get rich quick in real estate or daytrading AND how to get out debt/stop the bill collector with our secret method (after you lose your behind in real estate or day trading).

Content is King. Do they teach that anymore????

 
at 1/04/2008 7:52 PM Anonymous Radio Junkie said...

Another D Parks great idea, the man thinks he is the best, he's in a market with no competition however he still thinks HONEY look at me, I'm the man. I'm waiting for you to report he's gone.

 
at 1/04/2008 8:53 PM Anonymous Anonymous said...

Gail...kind of harsh dont you think? How would your show sound the very first time you did talk radio? Perfect im sure. I thought the kiss guys were different but kind of fun. They didnt seem like the normal radio douchebags. Brian Thomas wasnt bad today either. Who's going to be featured monday? Its kind of like going through your Christmas stocking and its exciting to see what youre going to pull out next.

Mary

 
at 1/05/2008 7:43 AM Anonymous Anonymous said...

I can't quite agree about how radio is actively seeking out senior citizen listeners (if that were the case, WDJO and WMKV would be rolling in money) but I couldn't agree more with Anonymous 5:47PM about the junk that passes as "content" in broadcasting today.

What used to be "local" ad buys that were once handled between a sales rep and the local business itself are now being brokered by ad agencies and their 23-year old ad buyers, who don't know squat about radio because they've been listening to ipods since their teens. They just know they should buy drive time on the big stations, that's the only thing they want rates for. As a result, competition among radio salespeople is brutal and you've got to take what you can get when you can get it...and lots of times for whatever the client's willing to pay.

Who's going to take chances on creating interesting content in a world like this?

WDJO is beating the bushes for the smaller local businesses, God bless 'em, but listen to the station sometime and you realize the same sponsors are being spun all day long. There just aren't enough of them. Advertisers who are a little larger and reasonably successful go the agency & buyer route - and unless you're one of the big players, you're DOA.

 
at 1/05/2008 2:28 PM Anonymous Anonymous said...

Heck, they might as well just have a three hour show where they tell you to visit the website. That's where the CC attitude is heading anyway.

You can't get news and information on this station. They don't even have a helicopter anymore.

I guess some guy, sitting in a booth telling me about a backup on 1-75, is much better than someone in the air, who actually sees the back up.

Sad! Radio is dead! Turn off the lights boys, cause the party is OVER!

In 10 years, WLW will be all syndication, with some guy sitting in Tampa, Florida or somewhere, doing the news and misprouncing things like Galbraith Road!

RIP WLW!

 
at 1/07/2008 9:09 AM Anonymous Anonymous said...

Hey ANON 2:28. I doubt it will take ten years...maybe ten months for WLW to go all syndication. Scott will be retired (shown the door) soon, Doc will walk away, and look what's left.
GARBAGE.

As for local advertisers, they have ears. If you owned a business would you spend hard earned money to advertise on any of the CC stations? I wouldn't spend 5cents for an ad on Sloan's show or any of the others.

 
at 1/07/2008 10:30 AM Anonymous Anonymous said...

The cost of having a helicopter is outrageous. They aren't needed when you have access to ARTIMIS cameras.

It will be interesting to see the direction 700 takes. Darryl basically took over a winner when he started. Now we'll get to see if he has any real skill programming a station.

 
at 1/07/2008 12:39 PM Anonymous Anonymous said...

Anon 4:44. You want more than Darryl Parks is the worst thing to ever happen to Cincinnati radio? How about this:

Darryl Parks has the worst local show on radio.

Darryl Parks is a lackey who never makes his own decisions; he kowtows to corporate.

Darryl Parks puts me to sleep when I listen to him.

Darryl Parks has no friends in the media.

Darryl Parks's makes personnel decisions (who is on air and when) that a 7th grader could second guess...and be right more often.

Darryl Parks is the main reason Sirius and XM are doing so well in Cincinnati.

How's that for a little bit more?

 
at 1/07/2008 3:09 PM Anonymous Anonymous said...

AHH, all afternoon of Willy? Are you kidding me? 700 is seriously losing any potential...

 
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