XU Game No Super Bowl
Not everyone watched the Xavier-West Virginia NCAA tournament game last night. The CBS telecast on Channel 12 was Cincinnati’s top TV attraction Thursday night -- but it was no Super Bowl in terms of TV ratings.
Xavier's thrilling overtime victory over Bob Huggins' West Virginia Mountaineers drew 32 percent of local TV households, according to overnight Nielsen Media Research meters.
The game's 19.3 rating (174,529 TV homes) on Channel 12 equaled the combined 8-9 p.m. audience for programming on Channels 5, 9, 19, 48, 64 and the CinCW. By the end of the game at 9:45, the audience had built to a 29 rating (262,247 homes).
But the game average of 19.3 was less than half of the viewership here for Super Bowl XLII (42.9 rating, or 387,944 homes) on Feb. 3, when the New York Giants upset the undefeated New England Patriots.
If you're curious: "Are You Smarter Than A Fifth Grader" was second (6.1) at 8 p.m., followed by "Deal or No Deal" (5.2). At 9-10 p.m., "The Apprentice" was second (8.7), followed by "Don't Forget The Lyrics" (6.2) and "Lost" (4.8).
Does that surprise you to see "Lost" fourth last night?