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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Friday, March 28, 2008

XU Game No Super Bowl

Not everyone watched the Xavier-West Virginia NCAA tournament game last night. The CBS telecast on Channel 12 was Cincinnati’s top TV attraction Thursday night -- but it was no Super Bowl in terms of TV ratings.

Xavier's thrilling overtime victory over Bob Huggins' West Virginia Mountaineers drew 32 percent of local TV households, according to overnight Nielsen Media Research meters.

The game's 19.3 rating (174,529 TV homes) on Channel 12 equaled the combined 8-9 p.m. audience for programming on Channels 5, 9, 19, 48, 64 and the CinCW. By the end of the game at 9:45, the audience had built to a 29 rating (262,247 homes).

But the game average of 19.3 was less than half of the viewership here for Super Bowl XLII (42.9 rating, or 387,944 homes) on Feb. 3, when the New York Giants upset the undefeated New England Patriots.

If you're curious: "Are You Smarter Than A Fifth Grader" was second (6.1) at 8 p.m., followed by "Deal or No Deal" (5.2). At 9-10 p.m., "The Apprentice" was second (8.7), followed by "Don't Forget The Lyrics" (6.2) and "Lost" (4.8).

Does that surprise you to see "Lost" fourth last night?


at 3/28/2008 11:01 AM Blogger Jake said...

"LOST" was a repeat last night- an enhanced version of the first episode of this season. There will only be reruns until the show returns from hiatus on April 24th. So ultimately it shouldn't come as a surprise that the show is low achieving in its time slot for the next five weeks.

at 3/28/2008 11:12 AM Blogger John Kiesewetter said...

Thanks. Didn't know it was a rerun. Makes sense now. Thanks again.

at 3/28/2008 11:47 AM Anonymous Anonymous said...

John, what is the point of this? Of course an NCAA game isn't going to draw Super Bowl numbers. It's the SUPER BOWL for crying out loud! Many of the people tuning in to the Bowl aren't watching the game, they're watching the commercials. You get a bigger audience that way. Not hard to figure out.

at 3/28/2008 6:49 PM Anonymous Anonymous said...

John, you're forgetting that over half the fans in this city are Bearcats fans...

at 3/28/2008 9:19 PM Blogger John Kiesewetter said...

To Anon 6:49 p.m.:
You mean Bearcat fans who also might be Bob Huggins fans? Or interested in seeing how Hugs does against Xavier?

at 3/29/2008 1:34 PM Anonymous Anonymous said...

No, John, I mean Bearcats fans who don't dwell on the past and aren't that excited about a Xavier/Huggins matchup.

at 3/29/2008 10:48 PM Anonymous Anonymous said...

People actually watch Deal or No Deal? Can't they just watch each other open up their own suitcases? Or maybe they can paint the wall and watch it dry.

at 3/31/2008 12:34 PM Anonymous Anonymous said...

Attention uninformed citizens...Nielsen ratings do not measure any out of home viewing (i.e. bars, restaurants, etc.) when it comes to NCAA basketball and many other sports properties, Nielsen methodology is not accurately reporting the viewership since there's an entire slice of people not being counted.

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