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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Monday, August 21, 2006

Did You Watch Local 12 on My 64?

I've gotta say that Ch 64's 10 p.m. news produced by Ch 12 was impressive. I counted 17 stories in the half-hour. It was a fast-paced, thorough recap of the day, with a weather forecast completed by 10:20. Some of the stories were on Ch 12 earlier in the day, such as the interview with Liz Carroll, foster mother of Marcus Fiesel. The new stories included a couple of promos for more information if you watched at 11 -- but frankly, I had seen enough, and really probably wouldn't watch again at 11, if I was a typical viewer.
One thing: Did they give results of the Local 12 poll, on whether Steve Stewart should have been fired? I don't recall seeing the results at 10:25, as promised.
And I thought I'd be annoyed by the Local 12/My64 logo rotating every 5 seconds, but I just ignored it after a while.
Overall, Ch 12's half-hour was well written, and the anchors are good. It could give Ch 19 a run for the ratings -- if enough people rememeber to watch news on Ch 64, particularly after it drops the WB network.
Did you watch?
I'll amend this in the morning with the overnight ratings. I'm really curious to see how 64 and 19 did in the overnight for 10-10:30.
What did you think of the newscast? I'm anxious for some feedback.

Overnights are here
This just in... Ch 12's newscast on 64 at 10 p.m. averaged a 3.2 rating and 5% audience share, or 28,166 TV homes. That is four times more than a year ago Monday for Ch 64's "NewsCentral" newscast, which drew a whopping .83 of a ratings point, and a 1.1% share.
Interestingly, Ch 19's 10 p.m. news got the same rating Monday (6.9 rating/12%) that it did the previous Monday, Aug. 14, without news competition on 64. Ch 12 actually improved on last Monday's rating (10.2/20.5%) last night (to a 12.0/25%) with the teases in the 10 p.m. news to its 11 p.m. newscast. But it's just one night... I'll keep an eye on this, particularly after the WB goes away.


at 8/21/2006 11:15 PM Anonymous Anonymous said...

I thought it was interesting they brought back "NON-STOP NEWS" and even mentioned those words during the opening

at 8/21/2006 11:20 PM Anonymous Anonymous said...

It seemed like it went by very fast -- I know it is less than 30 minutes rather than the traditional 11pm 35 minute newscast--but still, it seemed to go by very fast

--interesting: no interaction with Michelle and anchors at the start of weather

--noticed that when Michelle's weather ended, and they had the shot of dave/cammy/michelle at the desk, they cut it off so that you couldn't see the weather center windows, etc. like you normally see at the end of weather -- they REALLY don't want us to see Tim Hedrick moving around in the background, do they!!!

--It was neat to see Michelle do her own presentation of the forecast, rather than steal Tim's, or vice-versa.

--Even her "no-wait weather" was different than Tim's

--interesting how they have new monitors that Michelle used, etc.

--Sportscast was too short

at 8/21/2006 11:51 PM Anonymous Anonymous said...

sports definately toooo short
weather do we really need a preview and forecast?
all in all i dont think it was to bad BUT slow down the announcer voice in my opinion it sounded like he was speed talking

at 8/22/2006 5:21 AM Anonymous Anonymous said...

I would have thought they would have used different colors, different sets to show that it's a "different" newscast, as that is how it was promoted.

To me, it just looked like another newscast from 12.

One thought that did hit reminded me of WCPO doing newscasts on TimeWarner, which I miss.

I did like the monitor behind Dave and Cammy.

It definitely wasn't a 64 production...the standards were better.

at 8/22/2006 7:54 AM Anonymous Anonymous said...

I enjoyed the newscast. I think sports was a bit short too. I would've enjoyed more interaction between the anchors, but I'm sure as time passes, they will do that more. This was just the first show. I also noticed that the 12 News poll was missing at 10:25.

at 8/22/2006 8:15 AM Anonymous Anonymous said...

i thought it was an average newscast. As far as stories, FOX 19 had much more in the half hour. At the same time i wouldn't watch 12 at 11pm. There's no need to stay up. Question: why isn't the main anchor team on this show? I'm guessing $$$

at 8/22/2006 9:56 AM Anonymous Anonymous said...

it seemed that the newscast was just a "B-team" channel 12 newscast on channel 64. it's a little confusing to me, but i think it beats the pants off of ch. 19...but is that really hard to do? the newsteam for 12/64 is always going to be better than the ch. 19 newsteam even on their worst day.

at 8/22/2006 9:56 AM Blogger BrianDammit said...

It's a win-win proposition for both stations. 64 gets viewers to actually watch their news broadcast and 12 gets viewers to tune in later to theirs.

Still there's something pathetic about having another station do your work for you. What's next? 12 has to wipe 64's bum?

at 8/22/2006 11:32 AM Anonymous Anonymous said...

I gave up on 12 a few years just seems so tired and routine. While 5 is a mess of a revolving door, there's something to be said for an occasional dose of fresh blood - and not just the requisite hot chick doing sports that's sweeping the tri-state.

For all it's faults, and there are many, I'll keep tuning in 19 at 10pm. The occasional amateurish gaffe notwithstanding, I like the people on the air and get what I need before nodding off.

at 8/22/2006 12:40 PM Anonymous Anonymous said...

I thought it was good. Michelle is certainly better than the " I am full of myself", Rich Apuzzo.

at 8/22/2006 1:35 PM Blogger Aviator said...

All-in-all not a bad 1st night. Not a lot of reference to "channel 64" other than the dizzing rotating local 12/My64 icon. As someone posted previously, you hope that the ratings don't get affected since your not sure if you are watching local 12 or 64?! Not a lot of banter b/w anchors, but did have a lot of news in the short newscast. Still a fan of 9 News, but will probably occassionally watch the local 12 newscast at 10p. More for the realness of the anchors than that of thier counterparts at 19.

at 8/22/2006 4:39 PM Anonymous Anonymous said...

Rich on 19 is most annoying at times....other times he is very enjoyable.

at 8/22/2006 4:40 PM Anonymous Anonymous said...

Are we sure Michelle (or the other part) wasn't recorded? There were a lot a video glitches.

at 8/22/2006 5:22 PM Anonymous Anonymous said...

I have to agree with the most everyone here. It was a typical solid channel 12 newscast. And the weather didn't come from Baltimore! Much better than the 19 newscast that drags through the hour. I like having a full newscast (especially weather) before 10:30 so I can hit the hay.

at 8/22/2006 7:51 PM Anonymous Anonymous said...

Agree with just about everything already said.

This just proves a point I made years ago. There isn't enough news going on in a city the size of Cincinnati to fill an hour.

Drop all the teases, fillers, weather updates every 2 minutes,and useless drivel, and you can produce a clean, slick presentation inside of 30 minutes.

at 8/22/2006 10:59 PM Anonymous Anonymous said...

i saw a commercial/gimmick in typical news5 fashion which they flash a screen that says "#1 at 5pm" could this possibly be true? does anyone have numbers on this? my only thought is that a broken clock can be right even two times a day, so i guess it is possible. but i do find it incredible.

at 8/23/2006 12:15 AM Anonymous Anonymous said...

To the unnamed reporter who apologizes for going slightly off topic, I understand as someone new to the market it must be very frustrating to go up against veteran reporters when covering a story. That doesn't excuse resorting to libel. Someday when (or if) you've been here a few years, you'll be landing exclusives too. So enough of the sour grapes already.

at 8/23/2006 8:50 AM Blogger Rick said...

I do like Ch 19 10PM news, but it is just d-r-a-g-g-e-d out... An hour is just too long.... So, though I like the personalities, I am off to Ch 64 at 10PM.
Honestly, an hour of news at 10PM is just insane...

at 8/23/2006 9:05 AM Anonymous Anonymous said...

I wonder what the agreement allows with "Breaking News"? The news conference with the missing boy's stepmom was not on 64 yesterday. I was supprised to see that it was not. Maybe 64 is only a news station for 30 minutes a day.

I, too, like the pace!

at 8/23/2006 9:26 AM Anonymous Anonymous said...

I don't understand why some are surprised about 12 doing 64's news. In travels to larger cities, there are MANY shared news operations. My only quandry is why it is branded "Local 12 on My 64." Obviously, 12 wants the brand strengthened. From a visual perspective, someone could have been more creative integrating the two polar opposite brands. But let's not spend too much capital on anything but talent at this point...

at 8/23/2006 10:16 AM Anonymous Anonymous said...

Debbie Dixon's LIVE interview with the foster mom was painful to watch. Not regarding the topic, but the interview was d-r-a-g-g-e-d out. There was no need to be live. Outside of the woman crying, what newsworthy information came out of it.


12's news is getting to be much. Why call it Local12 when every story is "breaking". Kill the labels. Call it NEWS. Breaking news from 6 hours ago isn't breaking! James Kilpatrick would have a field day with Cincinnati television and the improper usage of grammar.

at 8/23/2006 10:45 AM Anonymous Anonymous said...

Apparently James Kilpatrick doesn't mind incomplete sentences or improper use of punctuation.

at 8/24/2006 11:06 AM Anonymous Anonymous said...

Hi, Keis:
I did watch Wednesday night.Maybe its just me,but I thought it was awfully loud,volume wise. Felt like Dave and Cammy were shouting.
Lee Ann

at 8/24/2006 12:53 PM Anonymous Anonymous said...

Seems like "shouting" is the way to deliver the news for some anchors...dave burchell has always been like that, as well as David Rose and Steve Raleigh from Ch. 9, even Regina Russo, especially when she says, "We have those stories for you, RIGHT NOW!!!!" It's like she should be introducing Saturday Night Live,or something... I guess we can now add Cammy Dierking that list.

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