Goodbye to Imus
Don Imus and his "Imus in the Morning" syndicated show has lost its Cincinnati area affiliate. Middletown's WPFB-AM (910), which came in surprisingly strong down I-75 all the way to the Brent Spence Bridge, will dump its talk format tomorrow. The station becomes a classic country station Friday, playing Johnny Cash, George Jones, Dolly Parton, Tammy Wynette and the Oak Ridge Boys.
The Middletown AM station had been the outlet for Imus, Bill O'Reilly, Laura Ingraham and other syndicated shows that couldn't get into the Cincinnati or Dayton markets. But WKRC-AM picked up Ingraham when Tony Snow left Fox radio for the White House, and then the new "SupertalkFM96.5" launched in November with O'Reilly, giving him a much better signal for the Cincinnati/Northern Kentucky market. So Middletown is pulling the plug on talk and going country oldies, to go along with WPFB-FM (105.9), the country Rebel that plays Toby Keith, Carrie Underwood and current country stars.
"Our focus will be on the biggest songs and artists from the '70s and '80s, with some handpicked country hits from the '60s and '90s," says Mark Evar, operations manager.
I'll miss Imus, his interviews with NBC reporters and newsmakers, and his comedy bits. I can't think of any area station where he'd be a logical fit. Maybe if Mancow bombs on FM96.5, they'll pick up Imus. Any suggestions?