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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Friday, September 14, 2007

Good Morning, Lisa Cornwell

Lisa Cornwell's new role at Channel 9 news finally has been revealed… when she showed up as the "breaking news center" anchor on "Good Morning Tri-State," as WCPO-TV downsizes its sports department.

Cornwell, 33, a sports reporter for 2-1/2 years in Mississippi and here, has never done TV news. Sports producer Mike Mattingly, who has appeared on camera occasionally, has been transferred to special projects. Sports now has only four staffers: Dennis Janson, John Popovich and two photographers.

"I took a hard look at the newsroom and thought they (Cornwell, Mattingly) could be better used in what the audience wants from us – breaking news and special projects," says Bob Morford, news director.

Cornwell, 33, tells me that she's always been a news junkie.

"When I wake up in the morning, I put on MSNBC first, and then ESPN 'SportsCenter.' I get my news first, and my sports second," she says. "I'm really excited. I've never done news on television. It's definitely a change for me."

Cornwell grew up in Fayetteville, Ark., where she was a two-time all-state basketball player in high school, a three time All-American junior golfer and the 1992 Arkansas Female Athlete of the Year. She became close friends with Tiger Woods when they played on the same American Junior Golf Association team.

Woods' father gave her some golf tips. "He would never talk to Tiger on the course, only on the practice range. Because of that he had a lot of time to help me out during my practice rounds."

More changes are coming for "Good Morning Tri-State." By the end of the month, Kathrine Nero should have a new co-anchor to replace David Rose (and fill-in Terry Daniels).


at 9/14/2007 5:52 PM Anonymous Anonymous said...

Wow, now even more sensationalized non-breaking news. Remember the old days when you saw that "Special Report" slide and you knew it was going to not be good. Now it can be a disabled car on the highway on the other side of town that has no bearing on you.

I blame these news consultants and flawed research. Poll Question: Is breaking news important to you? Answer: Yes. So these consultants tell these newsrooms to make everything breaking news and then you wonder why people are not watching this local stuff!
Stop this madness!!

at 9/14/2007 6:40 PM Anonymous Anonymous said...

Good move Channel 9. Lisa is VERY EASY to look at in the morning. Lets just hope there is alot of breaking news. Wow, Denise Johnson and Lisa on at the same time. Very hot ladies!!

at 9/14/2007 7:58 PM Anonymous Anonymous said...

breaking news anchor ha thats a laugh she will more then likely be gone when her contract is up

at 9/16/2007 2:51 PM Anonymous Anonymous said...

Off the subject, but what is the deal with Rick Appuzo in the channel 5 weather commercials? He is wearing a bring back appuzo t-shirt. Is he going to be working on channel 5?

at 9/16/2007 9:37 PM Anonymous Anonymous said...

A "breaking news" anchor who has no news experience? Is this market 33 or 133?

at 9/17/2007 12:01 PM Anonymous Anonymous said...

Did anyone see the Rich Appuzzo/Derek Said It Would promo that aired during Sunday Night Football?

at 9/20/2007 9:06 AM Anonymous Anonymous said...

I have given it four days and all I can say is....."what a complete WASTE of talent". Lisa, this was a horrible career move on your part. It is obvious on air that Katherine and special guest substitute Terry Daniels are frustrated with turning a breaking story over to someone who has no business doing news - Lisa, you were great in sports - see if you can get your old job back! Ms Nero, please stop rolling your eyes when you turn a story over to the "breaking news desk".....

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