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John Kiesewetter on the world of local and national TV

Senior Entertainment Reporter John Kiesewetter has been covering TV and media issues for 20 years. After joining the Cincinnati Enquirer in 1975 as a summer intern, he worked as a county government and suburban reporter; assistant city editor and suburban editor; and features editor supervising the Life section. He has a B.S. in journalism from Ohio University.

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Wednesday, November 15, 2006

"Fake News" Study Cites Ch. 9 Again

WCPO-TV (Ch. 9) has been cited again in a national study about stations airing public relations video in newscasts – but this time for doing it right.
Ch. 9 was one of two stations mentioned for attributing the source of a video news release (VNR) aired in a newscast in "Still Not The News: Stations Overwhelmingly Fail To Disclose VNRs" released Tuesday.
It was a follow-up by the Center for Media and Democracy to its April report in which Ch. 9 – and 76 other stations – were cited for airing so-called “fake news,” or video news releases from public relation agencies without crediting the source.
On Oct. 5, Ch 9 ran a clip from software-maker Computer Associates. The "Not The News" study said: "Ten seconds into the story, consumer reporter John Matarese reveals to viewers that the 'video was provided to us by Computer Associates.' WCPO-9 had been cited twice in CMD’s April 2006 'Fake TV News' report, for airing unlabeled VNR content from a pharmaceutical company and a floral trade group. The station has clearly improved their disclosure policy since then, and is to be commended for identifying the VNR’s sponsor to viewers."
The Ch 9 citation is at

Mid-term local news results
Today is the half-way point of the November sweeps. The overnight Nielsen household ratings show Ch. 12 winning 6-7 a.m. and 11 p.m.; Ch. 9 winning 5-6:30 p.m.; and Ch. 5 running second at 5 p.m. (with the "Top 5 at 5," and "What Women Want"), and tied with Ch. 9 for second in the morning. Only 1.5 points separate 4 stations in the morning.
Here’s what I have:
6-7 AM
Ch 12 5.0
Ch 9 & 5 4.0
Ch 19 3.5

5 PM:
Ch 9 8.4
Ch 5 5.5
Ch 12 5.1

5:30 PM
Ch 9 8.9
Ch 12 6.6
Ch 5 4.4

6 PM
Ch 9 9.3
Ch 12 6.9
Ch 5 3.8

10 PM
Ch 19 5.6
Ch 64 2.0 (must be an improvement over "News Central" last Nov?)

11 PM (Mon-Fri)
Ch 12 12.4
Ch 9 7.1
Ch 5 5.9


at 11/15/2006 11:54 AM Anonymous Anonymous said...

This comment has been removed by a blog administrator.

at 11/15/2006 12:22 PM Anonymous Bob said...

Ivanhoe does a lot of those Health pieces (I used to edit them at a previous station), but they're not affiliated with any one hospital or health industry. I wonder where they fall on the "fake news" thing.

at 11/15/2006 3:58 PM Anonymous Anonymous said...

I think all of the health and consumer segments smell fishy.

But I know people who believe them, young and old.

Is coffee good or bad for you this week?? I'll wait for Carol Williams to tell me on her "Healthy Living" paid spot.

at 11/15/2006 4:34 PM Anonymous Anonymous said...

Has the exit of Apuzzo had an impact on ch19's 10pm ratings?

at 11/15/2006 5:58 PM Anonymous Anonymous said...

We will see if Apuzo makes a dent in the ratings in Dayton.

at 11/15/2006 6:28 PM Anonymous Anonymous said...

Who is Ivanhoe?

at 11/15/2006 6:29 PM Anonymous Anonymous said...

I think the health story on mercury and tuna smelled fishy, for sure.

at 11/15/2006 6:32 PM Anonymous Bob said...

This is Ivanhoe.

at 11/15/2006 6:35 PM Anonymous Anonymous said...

Yeah, and that smell got under my fingernails and it seemed like I could never get it out.

at 11/15/2006 9:13 PM Anonymous Anonymous said...

Is it me, or was Mario just robbed on Dancing with the Stars?

at 11/15/2006 9:15 PM Anonymous Anonymous said...

"Fake News"? How about all those syndicated pieces in the newspaper?

at 11/15/2006 9:16 PM Anonymous Anonymous said...

The automotive reviews seem to lack a certain sincerity. You would not want to anger the automotive advertisers.

at 11/15/2006 9:25 PM Anonymous Anonymous said...

Is a blog fake news?

at 11/15/2006 9:46 PM Anonymous Anonymous said...

Is Kimberly Moening going to stay on the air permanently? She seems to be doing a fine job.

at 11/15/2006 10:34 PM Anonymous Anonymous said...

Ivanhoe is a former subsidiary of Pentathol, Inc. Pentathol was a major supplier of sodium pentathol in the 1960s.

at 11/15/2006 10:39 PM Anonymous Anonymous said...

I thought Ivanhoe was something thet three musketeers shouted as they rode off to fight the evil bad person.

at 11/16/2006 5:19 AM Anonymous Anonymous said...

Only when they were fighting Russians.

at 11/16/2006 7:28 AM Anonymous Anonymous said...

Did the three musketeers fight the russians? i thought they traipsed around italy.

at 11/16/2006 7:39 AM Blogger BrianDammit said...

I thought the Three Musketeers bombed Pearl Harbor.

at 11/16/2006 8:01 AM Anonymous Anonymous said...

The germans bombed pearl harbor. Didn't you see Animal House?

at 11/16/2006 11:16 AM Anonymous Anonymous said...

Who's Dean Wormer?

at 11/16/2006 11:25 AM Anonymous edcuated professional said...

Not sure where the facts came from regarding the Liz Bonis bashing. Being in the health and fitness industry for many years, it is easy to spot a fake and Liz does not fit this mold.

I am an educator in health and fitness and admit that I am very hypersensitive to fakes in the industry. After being interviewed by her, watching her stories, and visiting with her in-depth about her job, I quickly realized what an incredibly dedicated journalist she is.

I cannot speak for other journalists, but I know that Liz busts her tail to not only come up with her own stories, but she also takes great pride in making sure the facts are right. Maybe the Dayton station recognizes this and follows?

at 11/17/2006 1:36 PM Anonymous Anonymous said...

FAKE NEWS, Is that anything like falsifying the news to get ratings? Cause that is what WLWT Channel 5 is notorious for.

at 11/27/2006 2:02 PM Anonymous Anonymous said...

Does anyone know what happened to Sheila Gray on Fox 19? Why is she off the air?

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